In the sea of social networks such as Instagram, Snapchat and TikTok, a platform called BeReal has appeared on the market. It's a social app that encourages users to share a part of their life completely real and as it is, without filters or embellishments.
BeReal the social network is more in favor of "regular" people who are tired of constantly editing for social networks. As the name suggests, the emphasis is on authenticity. Once a day, users are invited to share a photo of what they're doing at that moment, giving friends and others an unspoiled glimpse into life.
The BeReal app has no filters or edit buttons. The result is a far cry from the slick, over-retouched photos popular on other social media platforms.
How the BeReal app works
The BeReal concept is simple. When you download the app, you get once a day notification that it's time to "BeReal". That means you have two minutes to take and post a photo of this what you do, no matter where you are. Since the notification time is not set, it only comes at random times of the day – which adds to the mystique of the app. The result is a social feed full of unedited photos of people doing mostly mundane, unglamorous things—lounging in their pajamas, doing homework, riding the bus, microwaving dinner.
BeReal will help you meet the right people and make new friends without worrying about how you should pose in front of the camera, so relax and immerse yourself in the real world of the social network.
