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BMW XM Mystique Allure – is an automotive supermodel on four wheels

BMW & Naomi Campbell

BMW XM Mystique Allure
Photo: BMW

When you combine speed and high fashion, you get... a car? That's right, BMW created the first couture car, the BMW XM Mystique Allure, dedicated to supermodel Naomi Campbell. If you think this is a joke, read on and see for yourself.

When BMW and haute couture join forces, something truly extraordinary happens. Imagine a car so stylish it could walk the catwalk. Well, that's exactly what the BMW XM Mystique Allure is, a unique car designed by BMW in honor of supermodel Naomi Campbell. This car is not just a means of transport, but a real work of art on four wheels.

Photo: BMW
When this car first hit the scene, it did so in style – at the 2024 Cannes Film Festival. If you thought movie stars were the only ones who could shine on the red carpet, think again. The BMW XM Mystique Allure stole the show and proved that a car can be just as glamorous as any movie actor.

The exterior of the car is covered in hand-painted sequins and plush velvet in shades of navy blue and purple. BMW named this color combination Ultramarine. Yes, you read that right – a car that is wrapped in velvet. If a car could be a fashion designer, it would definitely be this one.

But it's not all about the exterior. The interior of the BMW XM Mystique Allure is a feast for the eyes. The roof is shaped like a sculpture, and a special lighting scheme gives the interior an extra dimension. It's like walking into a futuristic fashion show. And because BMW knows that everything has to be perfect, none other than Hans Zimmer took care of the sound ambience. So you can listen to the music you would expect in the best cinemas while driving.

Photo: BMW
Photo: BMW
To make this car truly special, BMW collaborated with the Swiss company Jakob Schlaepfer, which supplies the most prestigious fashion houses such as Louis Vuitton, Dior and Chanel. So we can say that this car is actually haute couture on wheels. And since Naomi Campbell is synonymous with elegance, it's no wonder that she inspired this project.

Despite all the glamour, the BMW XM Mystique Allure hasn't forgotten about performance. This car combines advanced electric technology and a hybrid drive system for an exceptional zero-emissions driving experience. So, not only will you look fantastic, but you'll also be environmentally friendly. Perfect for those who want to be fashionable and eco-conscious.

The BMW XM Mystique Allure is not just a car, it wants to be a work of art that combines the best of the worlds of fashion and motoring. Although this car was created as a one-off creation, it represents a vision of the future where luxury, fashion and technology go hand in hand in a very special way.

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