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Boomboxes are back: We Are Rewind boombox GB-001 is a retro beast for digital nostalgics

When cassette tapes meet Bluetooth, vintage meets volume, and your dad gets jealous

We Are Rewind boombox GB-001
Photo: We Are Rewind

The king of street music returns - now with better battery life, less noise and more wow factor. The We Are Rewind boombox GB-001 is the retro machine that 2025 desperately needs.

Remember the times when you had to wait 15 minutes to catch the radio? that song that you recorded on cassette. Or when you used a spoon to fix a torn tape and prayed to the music gods that it wasn't the only copy of your favorite hit. We Are Rewind, the French masters of nostalgic technology, say: “Why be ashamed of it when we can fall in love with it again?” Introducing – the We Are Rewind boombox GB-001.

After they are with modern Walkmans already proved that cassette tapes are cool again (yes, seriously), now they're making an even more ambitious comeback - with the We Are Rewind GB-001, a boombox that looks like Michael J. Fox brought it back from 1985. But it packs more digital power than many modern Bluetooth speakers.

The sound you feel in your gut – We Are Rewind boombox GB-001

Unlike the plastic boxes of yesteryear, the We Are Rewind boombox GB-001 doesn't just play on looks. With four speakers (two woofers, two tweeters) and a total output of 104W, it sounds like Prince is playing a concert in your living room. Surround stereo? Sure. Dynamic power control for less distortion at high decibels? Go ahead, crank up the Beastie Boys to 11.

Photo: We Are Rewind

Record, play, fall in love

This machine isn't just for listening. You can record your own cassettes - both on Type I and Type II Chrome. The sound is clean, warm and frighteningly good for something on magnetic tape. Noise? The We Are Rewind boombox GB-001 compresses it with its own noise reduction system, which is more Dolby B than Dolby B itself.

Bluetooth, AUX and microphone? Doesn't matter if you're digital or analog

The We Are Rewind boombox GB-001 adapts to your style. Bluetooth 5.4 lets you play wirelessly, the AUX input solves all the hassles with incompatible devices, and if you're ambitious, you can turn on the microphone and become a home DJ. Who says there's no room for freestyle rap on Saturday nights anymore?

We would like to thank D-stilo batteries for their cooperation. We Are Rewind boombox GB-001 has a replaceable 3000 mAh lithium-ion battery. It lasts up to 28 hours with headphones. Your playlist will run out before the battery runs out.

Photo: We Are Rewind
Photo: We Are Rewind

Design for the Instagram generation, heart for the VHS generation

Matte black with yellow details. Illuminated VU meters that dance to the beat. Mechanical keys that even the Terminator would approve of. And a metal handle, because you'll really want to take it out with you - or at least put it on a shelf as a design statement.

Price? €449 – and yes, it’s worth it

For less than 500 euros, you get a piece of equipment called We Are Rewind GB-001, which combines the past, the present, and your future desire to record love messages on tape. Especially when you then play it through speakers that sound like Barry White himself is there.

Conclusion: Don't ask why you should have a cassette boombox. Ask yourself why you don't have one yet.

We Are Rewind GB-001 is a fashion statement, a sound system and a time machine all in one. The real answer to the question of whether technology can go back to basics – with more style, volume and battery life. If you’re ready to forget about Wi-Fi for a few hours and press “PLAY”, then this is the device for you. Do you want it?! Follow the link! 

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