Former Apple CEO John Sculley, among others to blame for Jobs' temporary dismissal, launched a new smartphone brand called Obi Worldphone. In doing so, he teamed up with Robert Brunner, a former protégé of the company from Cupertino. The idea for the new brand was to create phones that do not make compromises and are made in Silicon Valley with the best components, but their price does not exceed 200 US dollars. And so the flagship Android Obi Worldphone SF1 and the more affordable Obi Worldphone SJ1.5 were born.
Obi Worldphone they are ex-Apple's John Sculley's smartphones, who do not want to lead customers to Apple and other established providers. They will look for their opportunity in others, especially dynamic ones developing markets, and they want to attract with phones that are made in the navel of technological and scientific progress in the world, in Silicon Valley. Their most powerful phone SF1, which is an abbreviation for the place where he was conceived- San Francisco- despite aiming for a "generic" paradise, it is far from generic.
![Little money for a lot of music or the Obi Worldphone SF1.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2015/09/sf1-power-of-details-660x530.png)
It boasts a unique rounded design and is protected by Corning Gorilla Glass 4 5-inch Full HD screen (resolution 1920 x 1080 pixels, 443 ppi) under which he signs Japan Display Inc (JDI). The lower part of the case is also rounded, while the top of the phone has sharp edges (both the edges are made of metal). It is powered by 64-bit 8-core Qualcomm 615 processor (data is calculated at a speed of 1.5 GHz) on which it is loaded OS Android 5.1 Lollipop with Lifespeed UI. It has it built in Sony's rear camera resolution of 13 million pixels with Exmor RS IMX214 sensor, hybrid auto focus and aperture f/2.0 and a front resolution of 5 MP. They added an LED flash and 7.1 channel surround sound Dolby Audio. A version with 16 GB of memory and 2 GB of working memory is available for (calculated) 179 euros, with 32 GB and 3 GM of RAM, and for 220 euros (possibility of expansion with a microSD memory card). The battery boasts capacity 3000 mAh, and will also be available quick charging system Quick Charge 1.0 and a dual SIM card slot. It supports 2G, 3G and 4G network.
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![In the cheaper version of the SJ1.5, you can choose from four different cases.](https://e7852c3a.rocketcdn.me/wp-content/uploads/2015/09/sj1.5-signature-colors-660x446.png)
Entry model SJ1.5 with 3G data support, it comes in a range of colors at a price 115 euros, and you can read more about it here: obiworldphone.com. Sculley plans to sell the pair in markets that are not saturated with phones from leading brands, so it measures countries like Nigeria, North Africa, instead of the USA and Europe. Obi Worldphone intends to be "design-led" company (such as, for example, Apple), this is a company that is run by, or a lot of bet on design (the mana of Silicon Valley startups), which will set them apart from the low-cost Android competition that comes mostly from the Asian end.
More information:
obiworldphone.com