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The bra is no longer in fashion: that's why women are walking the streets without a bra this summer!

Well, we have a new trend. Dear women, you have finally reached the moment when you can walk the streets of our cities without a bra.

Bras accompany women already since 1914, but today women are choosing to simply throw it away. And why women can't wait to get rid of it?

1. Comfort

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There are quite a few different sizes of bras on the market, but even so, these sizes do not fit all women. This can cause considerable discomfort. With this trend, we are finally getting the freedom we didn't have until now (at least officially).

2. Feminist rebellion


For many millennials, rejecting bras is a form of rebellion. By rejecting this garment, women want to gain equality.

3. Saving money


Bras can be quite expensive. Many self-confident women are bothered by this, and in order to save some money, they have given up the bra.

For all of you who want to embrace this trend, summer is ideal. Throw away the bras, wear light clothes and live freely!

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From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.