If you think you've seen all the color tricks and charging records, wait until this Buick spreads its wings. It's the 2025 Buick Electra SUV Concept.
When the doors of the exhibition pavilion open in Shanghai, light streams across the floor, half-confused by the futuristic bodywork in photochromic-meta-green – Buick Electra SUV Concept 2025. And before the guard grabs you for staring too long, realize that you're looking Buick Electra SUV Concept – an American-Chinese hybrid (in terms of genetics, not drivetrain) that promises 640 kW of DC charging and a color that changes mood faster than a teenager on TikTok.
Wings according to the recipe "Xiaoyao"
Buick didn't skimp on marketing in Shanghai. The Buick Electra SUV Concept 2025 is based on an all-new architecture “Xiaoyao”, which combines Ultium 2.0 platform and modular chassis for MPVs, sedans and of course SUVs. Short overhangs, a long hood, a floating D-pillar and wheels that some Golf would call “water wings” create a silhouette that looks more Marvel like Michigan.
Buick Electra SUV Concept 2025: Aerodynamics for Influencers
The front is grilleless – now befitting the EV aristocracy – with a narrow slit above the headlights through which air flows into the cabin and over the battery floor and also cools it. At the rear, a floating spoiler and curved pillars play the role of an adjustable wing that reduces the drag coefficient (there are no figures yet, but Buick swears that it will be best in class).
Electric guts (in platform numbers for now) – Buick Electra SUV Concept 2025
Because it's a concept – read: "We don't have the final tables yet, but it sounds fantastic in PowerPoint" – Buick is referring to 900-volt powertrain and 6C LFP a battery that is jointly welded by GM and CATL.
- 10-minute charge → 350 km (217 mi) range
- Maximum charging power 640 kW – if you can find a bottling plant that won't turn this into an art installation.
- Platform supports drive RWD and AWD and to 440 kW (603 hp) system power
For those of you who need more tangible numbers, let's look at the serial Electra E5, which shares most of the guts:
- 180 kW (241 hp) single engine
- 330 Nm (243 lb-ft) of torque
- 0–100 km/h 7.4 seconds
- Final speed 180 km/h (112 mph)
There's no doubt that the concept will add another engine (or two) and lower the time to a hundred into the area where a short sigh already counts as a stopwatch.
A color that mocks the Pantone color palette
Buick describes the color as a “metallic photo-chromatic kaleidoscope”:
- A stationary phenomenon – a translucent gray-green metallic mist, like morning dew on a bamboo leaf.
- Direct sun – delicate golden reflections that “puff up” the body lines.
- Angle change – blurred blue halos that hint at movement even before the car moves a molecule.
Cabin: Shangri-La in a donut shop
There are no official interior photos yet (Buick doesn't want to spoil the "wow" effect), but the platform promises 50-inch AR HUD, eight screens and Qualcomm 8775 a chip that will be filled by a local AI the size of a liter and a half of gasoline. Add to that the “zero gravity” seats and five-zone wellness air conditioning system, you get a cabin that will be harder to get out of on a 350-kilometer stop than from a massage chair.
Security and autonomy
Lidar + radar + camera = three-part detection system; if any sensor fails, the driver receives a “friendly” reminder to take control of the steering wheel before karma takes over. L2+ driving assistant is designed map-less – so it relies on silicon brainstorming, rather than map updates, which you always get three roundabouts too late.
Conclusion: Buick Electra SUV Concept
Buick Electra SUV Concept is not just a design exercise; it is foreplay for six production models that are expected to roll off the assembly line in the next 12 months and attack the Chinese (and possibly global) EV-steam. In practice, this means that in two years Buick – a brand that we Europeans are used to seeing only in movies about American retirees – will offer a crossover that charges faster than you order a coffee and changes color like your latest “mood ring”. Price? Still in the clouds of PR platitudes, but if it follows the model Electra E5, count on under 25 thousand euros in China and a few more Clarkson curses in Europe due to duties.
In short: Electra it's not just electric, it's electrifying - proof that even an older gentleman with a three-shield logo up his sleeve can pull off a trick that will raise Tesla's eyebrows and BMW's blood pressure. Fasten your seatbelts: Buick's thunder It's coming, and it's coming with 900 volts.
