Burberry has pulled its iconic check bikini from the fashion archives and shown the world once again why this piece was once synonymous with style, boldness and recognition. What happens when nostalgic glamour merges with the modern "quiet luxury" trend? A new old summer obsession is born. Burberry's legendary bikini is back!
Even before they Instagram and TikTok became catwalks, there was a bikini that spoke for itself. Burberry's iconic checkered bikini began its journey at the turn of the millennium, proudly worn by Kate Moss in a campaign. It was quickly cemented as a fashion icon by Beyoncé and Victoria BeckhamThis bikini wasn't just a piece of clothing, it was a statement, a status symbol, a pop-cultural relic.
Burberry's legendary bikini: Burberry is back in style
The year 2025 marked the renewal of Burberry. The deletion of the Instagram profile, a logo redesign, a visual identity that invites you to the past, and a stylish return to the archives. And the star of this revival? None other than the checkered bikini.
This new iteration of a classic model is not just a nod to the past. It's a form-fitting piece in neutral tones that captures the spirit of quiet luxury. No flashy logos, no flashy branding. Just a recognizable check pattern that speaks all the languages of fashion.
Why do we all want it?
In a world where a new swimwear line is born every week, Burberry stands out with heritage, story and experience. The bikini is both a modern statement and a nostalgic reminder of a time when fashion was fun, sensual and unfiltered. Models like Rosie Huntington-Whiteley and Tate McRae have already shown it off on Instagram, which means only one thing: summer 2025 will be all about the checkered swimsuit.
More than just a bikini
Burberry hasn't just reissued an old model. The line now includes a black and white version with a checkered border, elegant one-pieces and even accessories that can be combined for a complete summer look, giving you even more options to be part of this fashion renaissance.
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An icon that lasts
The fashion scene can be cruel, but some pieces are timeless. The Burberry bikini is one of them. If you've been thinking about which piece will be your must-have for the beach this year, this should be it. Not because of the trend, but because of the story it carries.
