The Polaroid Now+ camera is back with better technology

After Fuji Instax took the world by storm a few years ago, this year Polaroid is back in a big way. In addition to connecting to the Polaroid Originals app via Bluetooth® wireless technology, the new Polaroid Now+ is equipped with a number of improvements adapted to the times in which we live. The famous classic design combined with modern achievements awakens nostalgia and the desire to capture and mark certain moments as more special than others.

When the Polaroid camera, called the Model 95, first appeared on the market in a Boston department store in 1948, all stock was sold out within minutes. The world welcomed this innovative technology with wide open arms, thanks to which we had photos in our hands within minutes of taking them, and many decades later there was hardly a family that did not have a copy.

Everything greater and faster advances in technology and the advent of digital photography has displaced all forms of analog photography, including instant photography. Nostalgia on the one hand and the desire to remember certain moments and capture them as more special than a bunch of others led to the creation of the Fuji Instax that took the market by storm a few years ago and the great return of Polaroid that returned with the Polaroid NOW+ model.

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The new Polaroid Now+ comes with many other improvements adapted to the times in which we live.
Photo: Polaroid

The Polaroid NOW+ camera is recognizable classic designs, which has received significant improvements to best capture life as we live it in the recognizable Polaroid Instant Movie format, so this modern version has automatic focusing with a 2-lens system, built-in double exposure in one photo with two frames: dreamy and artistic, ready to add a little drama to our photos, self-timer with timer up to 9 seconds, precision flash, built-in rechargeable battery with USB charging cable, 5 filters for special effects, which give extra creativity in capturing special moments, and a connection with the Polaroid Originals app via Bluetooth® wireless technology, or in other words, the best of both worlds and time to capture and mark specific moments.

Polaroids in addition to bags and belts for more practical portability, it now also offers photo albums for your photos, photo frames and different photo formats, and they have also brought back film for all those who still keep and enjoy their vintage polaroid cameras.