If you still think of marketing as putting up posters on digital walls, you're in trouble. The year 2026 brings a complete turnaround: algorithms have become jealous lovers, search engines are everywhere, and artificial intelligence reads minds. Only those who understand that adaptability is the new horsepower will survive.
Artificial intelligence
We used to own things. We had shelves of CDs, garages of tools, and disks of data. Today? Today we are digital subtenants. We pay for music, for movies, for photo storage, and now even for intelligence. But a metal box called the Olares One has just entered the scene, and with its RTX 5090 brutality, it says, "Enough is enough." This isn't just a computer, it's a rebellion against the feudalism of Silicon Valley.
Let's face it, your personal doctor doesn't have time. He has seven minutes for you, five of which he spends typing on a computer that's still running Windows XP, and the other two minutes pretending to be interested in why your lower back hurts. What if you had a doctor who had all the time in the world, had read all the medical literature since Hippocrates, and didn't play golf on Wednesdays? Today, we're going to turn ChatGPT or Gemini into your personal medical advisor - Doctor ChatGPT.
My dear petrol romantics, manual transmission lovers and those who still claim that "electronics in a car just die" - I have bad news. While you were still debating in 2025 whether diesel has a future (spoiler: it doesn't), the world moved forward. And not just moved - it jumped. Reports coming out of the US about the latest Tesla FSD v14 (Supervised) update are not just technical news. They are an obituary of driving as we knew it. And if you think I'm exaggerating, you're probably still using a Nokia 3310.
Have you ever wondered why your doctor spends most of his time looking at a screen and not at your eyes? Because he's become an overpaid secretary. But Microsoft and Google have just entered the office with tools that promise to change that - or send doctors to the unemployment office. Is this the solution to healthcare or the beginning of the end of the white coat? Is the profession of a GP dead?
2026 won't be just another year on the calendar. It's the year when technology finally stops being a toy for generating images of dogs in spacesuits and becomes a serious, brutal productivity machine. Forget your fear of robots; here come the partners who will twist your brain to the point where you've only dreamed of it before. These are the 7 AI tech trends of 2026.
5 Marketing Trends for 2026? Are you ready for the brutal truth? The year 2026 brings not only new business strategies, but the final burial of the “old” world as we knew it. If you still believe in classic TV ads and faceless corporate logos, you missed the train. Today, attention and personality are king. We live in an era where Elon Musk is really just a top “fashion influencer” with his own line of cars, and where random pickle videos bring in million-dollar contracts. Buckle up, we are entering the attention economy, where the one who stops the finger on the screen wins.
Let's be honest. Humans are masters of distraction. We argue about taxes, about borders, about who insulted whom on Twitter (sorry, Xu), and whether the neighbor's grass is greener. While we're busy with these trivialities, something is happening in the air-conditioned basements of California that will make our arguments a footnote in history. Artificial intelligence (AI) that's better than us is here.
Let's be honest, for a moment, between us. We've all done it. The phone vibrates, the red light seems to last forever, and the hand slides to the "forbidden fruit" in the center console. Until now, this act has been haunted by a bad conscience and, in Tesla's case, that pesky in-cabin camera screaming at us like a hysterical math teacher. But Elon Musk, the man who would probably try to colonize the Sun if he had enough sunscreen, has just changed the rules of the game. Or at least he thinks he has. His latest tweet (sorry, "post on X") claims that you can now officially type in your Tesla. But before you open Tinder in the middle of the highway, read the fine print. Because the devil - and the cop with the ticket - is always in the details. So - Tesla FSD.
Until recently, drone flying was divided into two categories. The first group consisted of those boring "flying tripods" that real estate agents fly to make a house with a leaky roof look like a mansion. The second group consisted of FPV (First Person View) drones that sound like angry hornets and require the reflexes of a teenager who's had six energy drinks. If you blinked, you crashed that expensive carbon-filled "toy" into a tree. But it seems like the Antigravity A1 just walked into the room, flipped the table, and said, "Forget everything you knew." This isn't just a new drone. This is a flying camera that doesn't care which way you're looking.
I admit that as I sat down at the keyboard to write this article, I was a little scared. Not the kind of scared you get when you feel the back of a Ferrari losing traction on a bend at 180 km/h (112 mph). It's a different kind of fear. Existential. I wonder if this is the last time I, Jan Macarol, write an editorial like this "by hand" before I'm replaced by an algorithm that doesn't drink coffee, doesn't complain about taxes, and can write the entire oeuvre of Shakespeare in the blink of an eye. Professor Stuart Russell, the man who literally wrote the textbook on artificial intelligence, says we're not far from that scenario. And if he says we're in trouble, then we should listen to him.
In a world where we thought ChatGPT was the only sheriff in town, Google just brought in a tank to the gunfight. Altman himself declared "Code Red." And believe me, the panic in Silicon Valley smells more like burning servers than morning coffee.











