5 Marketing Trends for 2026? Are you ready for the brutal truth? The year 2026 brings not only new business strategies, but the final burial of the “old” world as we knew it. If you still believe in classic TV ads and faceless corporate logos, you missed the train. Today, attention and personality are king. We live in an era where Elon Musk is really just a top “fashion influencer” with his own line of cars, and where random pickle videos bring in million-dollar contracts. Buckle up, we are entering the attention economy, where the one who stops the finger on the screen wins.
Artificial intelligence
Let's be honest. Humans are masters of distraction. We argue about taxes, about borders, about who insulted whom on Twitter (sorry, Xu), and whether the neighbor's grass is greener. While we're busy with these trivialities, something is happening in the air-conditioned basements of California that will make our arguments a footnote in history. Artificial intelligence (AI) that's better than us is here.
Let's be honest, for a moment, between us. We've all done it. The phone vibrates, the red light seems to last forever, and the hand slides to the "forbidden fruit" in the center console. Until now, this act has been haunted by a bad conscience and, in Tesla's case, that pesky in-cabin camera screaming at us like a hysterical math teacher. But Elon Musk, the man who would probably try to colonize the Sun if he had enough sunscreen, has just changed the rules of the game. Or at least he thinks he has. His latest tweet (sorry, "post on X") claims that you can now officially type in your Tesla. But before you open Tinder in the middle of the highway, read the fine print. Because the devil - and the cop with the ticket - is always in the details. So - Tesla FSD.
Until recently, drone flying was divided into two categories. The first group consisted of those boring "flying tripods" that real estate agents fly to make a house with a leaky roof look like a mansion. The second group consisted of FPV (First Person View) drones that sound like angry hornets and require the reflexes of a teenager who's had six energy drinks. If you blinked, you crashed that expensive carbon-filled "toy" into a tree. But it seems like the Antigravity A1 just walked into the room, flipped the table, and said, "Forget everything you knew." This isn't just a new drone. This is a flying camera that doesn't care which way you're looking.
I admit that as I sat down at the keyboard to write this article, I was a little scared. Not the kind of scared you get when you feel the back of a Ferrari losing traction on a bend at 180 km/h (112 mph). It's a different kind of fear. Existential. I wonder if this is the last time I, Jan Macarol, write an editorial like this "by hand" before I'm replaced by an algorithm that doesn't drink coffee, doesn't complain about taxes, and can write the entire oeuvre of Shakespeare in the blink of an eye. Professor Stuart Russell, the man who literally wrote the textbook on artificial intelligence, says we're not far from that scenario. And if he says we're in trouble, then we should listen to him.
In a world where we thought ChatGPT was the only sheriff in town, Google just brought in a tank to the gunfight. Altman himself declared "Code Red." And believe me, the panic in Silicon Valley smells more like burning servers than morning coffee.
Imagine a new manufacturer suddenly entering the automotive world, offering the performance of a Bugatti, the comfort of a Rolls-Royce, and the price of... well, the price of a cup of coffee at the gas station. And you wouldn't need a driver's license to drive this vehicle, just one finger and a bit of imagination. That's exactly what happened in the music industry. While the great dinosaurs were squabbling over copyright, Suno AI was going full throttle. Rick Beato, the music guru, says the race is already over. And you know what? I think he's right. Buckle up.
We've been waiting for it like children wait for presents, except that this holiday has been postponed for a whole decade. Tesla's Full Self-Driving (FSD) system is a revolution in the US, but a forbidden fruit in Europe. But the ice is finally breaking. With new regulations and testing on European soil, February 2026 looks like the moment when we'll finally hand over the wheel to silicon. Buckle up, we'll analyze the technology, bureaucratic obstacles and that strange feeling when the car knows where you're going better than you do. So - Tesla FSD and Europe.
SUNO AI is no longer just a music generation tool. It’s becoming a complete cloud studio that allows users to create, design, and enhance songs at a level that was reserved for professional producers just two years ago. But don’t be fooled — this isn’t just a technological innovation, it’s a cultural shift.
So, if you've ever found yourself in that late December moment of panic – “What should I buy Aunt Milena, who already has everything?” – OpenAI has a new solution for you: shopping research. The feature is available to all ChatGPT users – free and paid – on mobile and web. Yes, even those with the basic version will have almost unlimited access – at least for the duration of the holiday shopping season (read: until we die under the weight of gift lists). So – ChatGPT will be your personal shopping advisor.
Google has just released Gemini 3, its smartest AI model yet, promising better understanding of complex questions, cutting-edge coding, and interactive visualizations. It’s available right now in the Gemini app and search engine, and users on social media are praising its speed and usability — though some have pointed out its occasional laziness. It’s a new step in the battle with OpenAI and Anthropic, where AI is evolving faster than ever.
Imagine this: you open your laptop, click on the taskbar, and instead of you hunting through folders like a digital archaeologist, your computer sends a real AI agent to work. It goes, researches, edits, sends emails, and leaves you to sip your coffee in peace. Does this sound like science fiction from 1999? Microsoft says, “Hold my beer—or rather, hold my NPU.” AI agents are coming.











