A Santa like you've never seen before

A man with a ginger beard and chic glasses, wearing skinny jeans and a red tee (all vintage, of course), with a beanie hat, carrying a designer bag with cool gifts bought online. Let's forget about milk and cookies. Let's prepare coconut water and gluten-free macaroons, because this year Hipster Santa is coming on a fixed-gear bicycle.
Most days before an über electrified night, the hippest man chills in his pop-up hangar on Sydney's Central Mall. But he is not there to listen to the confessions of the children in his arms. It will host unique Christmas workshops, including hula hoop, dance moves, sessian styling, gift wrapping and muvi evenings. He will play Christmas pieces with his indie band “Hipster Santa and the Antlers”. But above all, it will be there. In the idle heng and kulu. Since he'll be taking selfies all day anyway, he'll set aside an hour for it with the others. Filters and filtering on Twitter they are, of course, total muss.
With it, you can also be on Ti via Facebook, Instagram and Tumblr.

Behind Hipster Santa is an Australian agency BMF, which has been famous for its unusual advertising approaches for many years. With a well-thought-out integrated campaign, they ensured another creative surplus.