Extraordinary driving dynamics, a convincing chassis, the most advanced assistance systems in its class, a dynamic and lively design, surprising spaciousness, high-quality comfort... All these are the qualities that automotive journalists used to describe the winner of the Slovenian Car of the Year award, the Ford Focus.
For the first time in the 27-year history of the selection, we witnessed such a sovereign victory, as Focus was only three points short of a perfect score of 60 points. In the final, he faced Kia Ceed, Skoda Karoq, Volkswagen T-Roc and Volvo XC 40, and all the participating editors awarded the most points to Focus.
Focus convinced the journalists of the participating media in all the evaluation criteria: car shape, driving performance and features, functionality, economy, safety, price positioning and suitability for the Slovenian car market.
Boštjan Hribovšek, marketing director at the Slovenian importer of Ford, Summit Motors Ljubljana, said after the victory that they were especially excited, because it was already the third Slovenian Car of the Year title won by the Ford Focus. "The title is, above all, a great obligation to transfer the quality and features of the car, which were well evaluated by readers, listeners, viewers and journalists, into sales results," he said.
And what weight does the Car of the Year title carry? "It is primarily an indicator that we have an extremely high-quality product and that, in addition to professional media, this is recognized by users as well," he added.
More information can be found at ford.si and FordMagazine.si.
