Under the auspices of the campaign #vednopodpiraj good cause, the Coca-Cola company in Slovenia gave a donation in the total value of 21,000 euros to three winning projects in the fields of sport, environment and community at today's event. Consumers voted to select the winners of the projects, namely the Morigenos Society, the Association of Friends of the Youth of Ljubljana Moste-Polje (Botrstvo) and the Olympic Committee of Slovenia - Association of Sports Federations.
Action 1TP5 Always support good cause is aimed at raising awareness among Slovenian consumers about some key social and environmental topics. It's about action Ruza Tomić Fontana, Chief Executive Officer Coca-Cola HBC for Croatia, Bosnia and Herzegovina and Slovenia emphasized: "At Coca-Cola, we care that every successful story begins with a good intention. The campaign #vednopodpiraj a good cause is a reflection of the Coca-Cola company's growth strategy in Slovenia, that it takes the right, not just simple, paths in business. We've selected a few projects that align with our goals of environmental protection and community care and invited consumers to tell us which of these local projects deserve our support. We believe that each of the winning projects will improve people's lives or have a positive impact on the environment in Slovenia."
As part of the campaign 1TP5 Always support they are a good intention Slovenian consumers since December 2018 voted for projects that deserve the support of Coca-Cola in Slovenia. By the end of the voting period (i.e. until the end of January), they contributed a total of 48,007 votes. The following three projects received the largest number of votes: Society Morigenos for dolphin research in the Slovenian sea, Union of friends of the youth of Ljubljana Moste-Polje for the student fund of the Botrstvo project and Olympic Committee of Slovenia - Association of Sports Federations for scholarships to young athletes. Coca-Cola will donate funds to selected projects in three phases throughout 2019. In addition to today's donation, the winners will receive two more, namely at the beginning of June and at the end of July. But consumers can from February 15 onwards by purchasing Coca-Cola products they additionally support the projects that are most important to them.
More information:
always support.si