Coca-Cola was created as an accidental discovery by pharmacist John Stith Pemberton. He tried to imitate the French inventor, who was the first to make wine from coca, but prohibition in America did not allow him to produce an alcoholic drink, so he aimed for a non-alcoholic one. Everything else is history, which Coca-Cola also wrote with its print ads.
Coca-Cola is today the most recognizable brand in the world and there is no corner that has not at least heard of her. The status symbol of this fizzy drink is so strong (it's more than just a drink, it's Lifestyle), that over a billion people buy it every day, even though it is considered the antithesis of a healthy lifestyle. This one is hers ubiquity but it's not a coincidence, so it's not one of those "bubbles", because hers bubbles they are real and people love to have their throats tickled.
Because of the desire to global recognition, so that everyone would know her, she was always looking for new and innovative ways to approach people. Thus, Coca-Cola was among the first to host in commercials famous people, and its strength is evidenced by the fact that in 1978 it was a capitalist recluse in the People's Republic of China. It was also the first among the brands to see marketing and marketing the potential of large sporting events (OI, WC in football, NBA basketball league, NASCAR racing championship, etc.).
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During World War II, it supplied American soldiers on the front lines, and today it supplies people of all races and religions in over 200 countries. We have compiled a collection of her ads that span across three centuries and which consolidated its leading status. And what is written above the logo? Enjoy!
More information:
www.coca-cola.si
