Coca-Cola has produced a limited edition bottle with a cap that doubles as a sound recorder and player. It allows us to record up to 30 seconds of audio message that is played when the cap is turned, as we do when opening a bottle.
Coca-Cola and a Spanish digital agency Gigi have produced a limited series of bottles with caps that records and plays sound. It allows us to record up to 30 seconds of audio messages, which are played by twisting the cap.
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Action for which they also filmed an ad"Message in a Coca-Cola bottle”, takes place in selected locations in European countries, and a wider distribution is expected next year. If you want to surprise someone for the holidays, with this kind of bottle or caps definitely achieved their purpose.
