Cult British brand Pepe Jeans

On the 40th anniversary of one of the leading brands in the fashion industry we remember their modest but penetrating entry into the London fashion scene in the middle of the 70s of the last century, their energetic penetration into foreign markets, their conquest of the fashion Olympus and their iconic advertising campaigns, with the help of which they launched many models into the fashion orbit. A market hungry for personalized products grabbed their collections and they soon achieved tangible success, already having many first stores within the first few years. In the 80s of the last century, they successfully stood alongside the American fashion giants, who controlled and dominated the scene even in British boutiques. This has established them as one of the main fashion providers jeans in Great Britain. Their influence at home soon began to be talked about outside the borders, so fashion breakthroughs and exploration of international markets soon followed. The real international invasion began in 1983.

Cult ad campaigns
Excited about the success of Great Britain had great appetites for conquering foreign markets at the beginning of the 1980s. Wanting to accompany their collections to new markets with an articulate, sexy and engaging message, they hired the most coveted fashion photographer of the decade, American Bruce Weber, for their ad campaign. In 1991, he photographed an unknown, young, promising and soon-to-be supermodel, Bridget Hall, for their biggest ad campaign yet. The campaign itself set the stage for their subsequent ads, in which they proved to be true face-discoverers who became the stars of the future. Many other photos of the American genius include Donovan Leitch and Ione Skye, but one of the most legendary and memorable is undoubtedly the black and white ad from 1993 with the then young and unknown actor Jason Priestley. For the past 20 years, Pepe Jeans has continued to collaborate with amazing, talented photographers and talented personalities, who have since their collaborations grown into recognizable stars of today. Models as they are Kate Moss, Laetitia Casta, Alexa Chung and Natalia Vodianova, athletes Fernando Torres and Cristiano Ronaldo and actors Sienna Miller and Ashton Kutcher were immortalized in advertisements at the beginning of their careers Pepe Jeans, signed by Steven Klein, Michael Jansson, David Sims or Steven Meisel. In this year's campaign, the top model and model of the year 2012 of the British Fashion Awards has the main role Cara Delevingne. The ads to mark the brand's 40th anniversary were shot by Josh Olins in West London, around Portobello Road and Notting Hill. The models are accompanied by a model in the photos George Alsford, under the styling, Clare Richardson and Trey Laird signed.

Firmly in the saddle
The combination of striking, original, sexy advertising campaigns and quality products helped them quickly conquer the large US market, which was followed in the 90s of the last century by the invasion of Europe: northern France, Italy, Germany, Spain, the Netherlands, Portugal and Switzerland. They all fell under the spell Pepe Jeans. At the turn of the millennium, they confirmed their reputation as one of the biggest brands in the field of jeans, and in recent years they have been devoting themselves to penetrating Latin America and Asia. Despite their great growth, they are present in more than 60 countries on 5 continents with more than 300 stores, they are not resting on their laurels, but are expanding, growing and progressing. In 2002, they launched a children's line on the market, as well as a premium collection of jeans 73, a special collection Andy Warhol by Pepe Jeans, which was presented in 2007, and among the newer ones are a collection of footwear and glasses, which means that they remain firmly in the fashion saddle.