Although it is certainly an intelligent marketing approach to establish Dior in the increasingly important Chinese market, the Espirit Dior exhibition in Shanghai is iconic and worth seeing.
The Museum of Contemporary Art in Shanghai is wrapped in a very special fashion glow these days, as it hosts Dior's Espirit Dior exhibition. An intelligent marketing approach? Definitely! But at the same time, an extremely interesting exhibition for all lovers of French chic and haute couture.
She presents herself as rich The history of Dior, a hundred iconic dresses, designer sketches, jewelry and perfumes, taken for the occasion from the in-house archive of this Parisian fashion house, are on display. The exhibition is very special because it includes nine contemporary Chinese artists - painters, sculptors, photographers. The exhibition focuses on the relationship between fashion and art, partially returning to the past. In addition to handbags, perfumes and dresses, there is no shortage of performances by Marlene, Marilyn and Audrey, as well as later ambassadors of the brand – Charlize Theron, Jennifer Lawrence and Princess Diana.
The exhibition is divided into nine parts, starting with 1947 and "New Look" A collection of silhouettes and narrow belts, which brightens up the seriousness of the post-war period with radicality and freshness and at the same time brings a new era to European clothing culture. From here on, the exhibition is a single tribute to Dior's legacy - the color red, gardens, nature, Versailles through clothes, film and photography, all presented in the modern interior of Shanghai Moca and with a touch of local contemporary artists. As they wrote in one of the criticisms on smartshanghai.com, there is no shortage of crowds and camera flashes. But if anything and where, then it comes together with the exhibition in Shanghai.
More information at:
www.smartshanghai.com
www.dior.com
www.mocashanghai.org
