Today, a brand name is a force to be reckoned with and the choice can mean the difference between 'to be' or 'not to be'. It is one of the most effective strategies or fatal mistakes a company can make. It is an element of identity, identification and distinction, and its importance is even greater in the case of international institutions. A few world-famous brands, which originally had rather strange names, found out that the original name of the clog would be in their development.
Before there are some world famous brands came up with their winning name, they had quite a few strange names.
READ MORE: How do people around the world pronounce famous brands?
If the name from the "birth certificate" would apply, then for example Google it wouldn't be Google today, but Backrub! We can certainly be happy that its founders renamed it, and the same goes for some of the other big names among the brands that dropped their original name.
