On Friday, at a gala event at the Four Points by Sheraton Hotel, the winners of the Superbrands Slovenia 2022 title were announced. Based on a spontaneous cancellation, those brands that are the most recognizable in Slovenia and most trusted by consumers were chosen and awarded. The guests of the festive event were addressed by the owner of the Superbrands Slovenia license, Boško Praštalo, who together with his partners ensured a great atmosphere and many unforgettable moments.
Superbrands Organization was founded in 1994 in Great Britain, and today they are present in 90 countries. The title of Superbrands is awarded based on the opinion of consumers and members of the expert council. V Superbrands Slovenia contacted the agency during market research IPSOS, which, through the spontaneous cancellation of 1,000 participants, obtains data on the most unique, trusted brands that consumers identify with and that meet their needs and desires. In the next step, the expert council, which consists of experts from the world of marketing, public relations, the business world, the media and professional organizations, independently votes for each brand that is included in the voting process based on distinction, quality, trust and emotional charge.
Superbrands Slovenia 2022
In 2022, Slovenians showed the most trust in the following brands:
- New KBM,
- SKB Bank,
- Barcaffe,
- Leone,
- Lidl,
- mercury,
- Mercator,
- Triglav,
- Perwall,
- Ariel,
- Silan,
- big bang,
- generals,
- Old Spice,
- pampers,
- Whoop,
- Ford and
- Elan.
Recipients of the Superbrands Slovenia 2022 title / Photo: Rene Knapič
