Forbes magazine published the latest list of the most valuable brands in the world. Is this the sixth year in a row for Apple, which this year for the first time in 13 years has recorded a drop in profit and revenue, or do we have a new ruler in the rankings?
Forbes he announced list of the most valuable brands in the world for 2016. Apple despite a drop in profit and revenue (it generated "only" US$50.56 billion in sales in the first quarter, which is almost US$8 billion less than the same period last year) remains the most valuable brand in the world, which is surely a salve on the wounds of the disastrous first quarter report for the company from Cupertino.
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A look at Forbes' annual brand value report reveals that Apple remains firmly in the saddle. Its value is estimated at 154.1 billion US dollars, which is 87 percent more than the value of the brand Google, which is the second. Find out which other brands made it into the top ten and how much they were rated at below.
The most valuable brands in the world 2016:
More information:
forbes.com
