Some are of the opinion that 2014 was the year of "plus-size" models. For others, it was nothing more than a symbolic green light for the right direction: a few models above size 38 appeared in big advertisements and in some star collections that did not stop even at size 42. It is true that we are still the fashion industry is far from ever truly embracing the all-encompassing shapes and sizes of modern women, but everything seems to be moving in the right direction. The year 2015 is thus dedicated to women with an "average" figure, those between "skinny" and "plus-size".
The first steps towards the acceptance of every body shape in the world of fashion came through blogs. "Plus-size" blogs are successful, especially in the USA and Great Britain, where bloggers, among other things, participate in the preparation of fashion lines and appear on television and pose for global brands. "Hashtag" #effyourbeautystandards has taken off on Instagram to the point that the woman behind it, Tess Holliday, has been signed to a major fashion agency, despite not having the height or weight of an "average plus-size" model.
Many of us have probably realized by now that most “plus size"there really are no models"plus size". At least not in the way you'd imagine. Fashion has always thrived on aspiration, and while catwalk models are on the lowest ready-to-wear numbers, "plus-size" models actually cover that in-between area - ready-to-wear numbers that hide in the warehouses of fashion giants and at the same time mark the size of many "plus- size" of women (42, 44, 46). This is where the never-ending argument began about what "plus-size" actually is, and whether the models who use the term really represent the women who buy "plus-size" clothing. (The short answer is: no. Just like runway models, they don't represent girls who buy a size 38).
READ MORE: 10 best "plus-size" models
Why is 2015 the year of "average" figures, real girls?
Although girls with a healthy figure have absolutely normal and healthy body mass index, are a bit too fat for most extremely slim people. And they are not big enough for the "plus-size" community. So what are these girls like? These are girls with an "average" figure - so called "in-betweener".
The term began to be used in fashion circles last year when the model Myla Dalbesio signed for the fashion house Calvin Klein. Despite the fact that Calvin Klein did not define her as "plus-size", the media took care of it. Myle's ready-to-wear size is 42 and her body is perfectly proportioned, and she looked phenomenal in the ad campaign. Such a move by the fashion house should be seen as a good thing, as it brought consumers closer to reality. But thanks to the media and various labels, the whole thing soon went in another direction - people started to complain that she had too few curves for "plus-size".
Things are moving this year in favor of such girls "in between". Various controversies have been developing for a long time about the "glorification" of larger sizes ("plus-size") for arguments that we have jumped from one extreme to the other. But is this really true, given that most of the so-called "plus-size" models are barely a size 44? Indeed, the "plus-size" industry is huge and will continue to grow, and perhaps it is right to give the industry an opportunity to diversify by removing labels on models that unfairly represent their consumers.
READ MORE: Lane Bryant #ImNoAngel ad campaign shows what it means to be "sexy"
Although girls with “average” they buy their clothes both in “plus size” stores than at more mainstream fashion giants, this does not mean that everything is easier. It is also necessary creativity and a good eye for the right pieces. It is necessary to consider maybe larger bust or hips and other curves. More and more stores and brands are adapting to real body types and shapes, as well Victoria Beckham she decided to make clothes up to size 42.
If the years of adaptation have taught us anything, it is that “normal” or “average” does not exist, because all bodies are different, but therefore no less brilliant. And it's time for them to be more represented in fashion!
