The Swedish design studio Form Us With Love presented a new brand of cosmetics, FORGO, which avoids plastic and reduces the carbon footprint. The first product is soap, which we mix ourselves with the help of concentrated powder!
Form Us With Love you are with a brand FORGO strives for a better tomorrow. This is how they presented soap in powder form, which only needs tap water for its operation. Each bag contains 12 g of concentrated powder, which yields 250 ml of soap. With the order, they also send us a bottle (glass, of course).
A laboratory specializing in natural cosmetics participated in the development of the product. The powder thus has six main ingredients, and three scents are available: neutrals, citrus and woods. Everything is packaged in a minimalistic aesthetic, which is what they are famous for. “Our mission is real change, it's our guiding principle for everything we do at Form Us With Love. But this ambition needs time," says Jonas Pettersson, CEO of the company. "This means that we have to go deeper so that we can influence the entire industry, that we have to make better products in terms of innovation, sustainability, quality production. Only then will these be long-lasting solutions."
"We can see so many products that are designed wastefully and inefficiently," adds John Lofgren, creative director at Form Us With Love. “Liquid personal care products are mostly water, and that's an ingredient you (probably) have at home. Then why send it around in plastic packaging when we can do it so much better?”
FORGA's goal is to create sustainable personal care products with a subscription. After the first delivery, customers can only order refills, which will arrive in paper envelopes. "Milo is just the beginning for us. We're here to make personal care more sustainable with fewer products." concludes Allon Libermann, head of design and co-founder of the FORGO brand.
Gallery: Form Us With Love, FORGO
More information:
forgo.se
