PepsiCo asked industrial designer Karim Rashid to design premium bottles for Coca Cola's biggest rival, Pepsi, for Milan Design Week. In addition to the aluminum bottles in the signature blue color, Rashid also designed a matching ice storage container, opener and tray.
Cooperation between Karim Rashid and companies PepsiCo was more than productive. Industrial designer Karim Rashid, who is Times attributed the title of the most famous industrial designer in the USA and who has worked with a Slovenian company in the past Burning, is for this line Pepsi Mix it up designed premium bottles, ice storage container, opener and aluminum tray.
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At the same time, Rashid is the author of the exhibition layout. The new image of Pepsi's premium line is on display at Milan Design Week.
More information:
pepsico.com
