Do you know who is a typical representative of Generation Z, also known as the silent generation, net generation, e-generation and iGeneration? It is a generation born between 1995 and 2010, which has been connected to the Internet practically since childhood, which stares at the screen of a phone, tablet or laptop all day, writes sentences without punctuation, searches for answers on Google and leaves books only in school. They are resourceful individuals who grow up in a world of instant information and whose only children's channel they know is YouTube.
We present to you characteristics of Generation Z, a generation that has been embedded in communication and technological networks from the first breaths, that spends most of its time online and currently represents around 20 percent of the world's population.
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Features of Generation Z:
They are internet experts
Because members of Generation Z are constantly connected to the Internet, they can find answers to questions in seconds. Instead of open books, they prefer several "open" screens next to them.
They prefer to communicate through messages rather than speaking in person
Generation Z prefers to communicate digitally rather than have a live discussion. Before you start rolling your eyes, there are certain advantages to this. There is no strange silence, we can express ourselves more easily, we can think about what we say...
Their idols are YouTube stars
Generation Z looks up to YouTube stars like PewDiePie.
Due to the recession, they matured faster
Generation Z really started to become aware of the things around them during the economic crisis, so this generation is more resourceful than the previous generation, because they know that they have to find their way on their own and create opportunities for themselves, not wait for them.
They turn hobbies into jobs
Research shows that as many as 76 percent of Generation Z members plan to turn their hobby into a job. Yes, one is a harsh reality and the other is a dream. But with Google on their side, they know how to make their dreams come true.
They are always one step ahead
Members of Generation Z, as mentioned, create employment from their hobbies, so they start building their brand even as teenagers, because they understand the power of social networks, which have an impact not only on their private lives, but also on their resume.
Generation Z is a generation of innovators
Startups are mushrooming, and if you look at the average age of these companies, you'll quickly realize that Generation Z is home to the future tech leaders.
Generation Z is an active generation
They are active citizens, activists with the genuine purpose of saving the world from destruction. They see the bigger picture and have a sense of the environment, and above all, a conscience.
They give priority to quality
Quality over quantity is the main guide of Generation Z. They are extremely selective, which is why they are a real conundrum for advertisers, because they don't fall for things easily.
They are more open to differences
For them, words like gay and transgender are something everyday, not taboo and urban myth.
