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Genesis GV70 Snow: prestige meets winter adventure in St. Moritz

Genesis GV70 Snow
Photo: Genesis

Genesis is at the prestigious White Turf event in St. Moritz in Switzerland presented its concept car Genesis GV70 Snow, which is the result of cooperation with the German specialist for off-road vehicles, Delta 4x4.

This particular version Genesis GV70 Snow is designed to combine luxury and robustness, which is ideal for winter adventures. The car features an increased ground clearance and widened wheel arches that allow the use of larger tires BF Goodrich, also suitable for winter conditions and terrain. The GV70 Snow is also equipped with two 40-in LED lamps Vision X on a special roof rack that ensures visibility in all directions terrains, regardless of the time of day, of course also at night. To complete the winter sports experience, the roof rack also carries special custom-made skis from the Swiss manufacturer Anavon Skis.​​​​​​

Photo: Genesis

The concept Genesis GV70 Snow, which was unveiled at the event White Turf, which attracts the rich and famous for horse racing on a frozen lake, demonstrates Genesis' commitment to innovation, luxury and technology. With its elevated chassis and wide wheel arches, the car not only offers exceptional performance in snowy conditions, but also carries the signature elegance of the Genesis brand. By working with the company Delta 4×4, who has extensive experience in the Dakar Rally, the GV70 Snow is designed to provide a seamless and powerful off-road driving experience. This adventure car combines sophistication and off-road capability, ready to take on any adventure with ease and sophistication.​​​​

Genesis GV70 Snow
Photo: Genesis

While the GV70 Snow may not go on sale, it represents a popular upgrade and a vision that's catching on in North America, where "safari-style" off-road vehicles and off-road adventure packages are increasingly popular. With this concept, Genesis continues its tradition of innovation and prestige, while at the same time setting new challenges in the automotive industry​​.

Photo: Genesis

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