Google has just unveiled the new Google Pixel 10 series and it has instantly created a wave of excitement. The four devices – Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the futuristic Pixel 10 Pro Fold – represent not just an evolution, but a near-revolution in the world of smartphones. If the Pixel was once a “hipster phone” for photography enthusiasts, now it steps into the ring as a serious competitor to Apple and Samsung.
As the dust settles on the event stage and the confetti fades, the essential question remains: what actually works? Google Pixel 10 different? It's not just a bunch of upgrades you expect every year—a better processor, a brighter screen, a few new AI features. The Google Pixel 10 attempts to redefine what it means to have a phone that's truly your long-term digital partner. At the heart of this series is the sense that Google is no longer just competing with other manufacturers, but with its own past—and this time, it's out to prove that Android can have its iconic "iPhone moment."
Carved Heart: Tensor G5
The new generation of the Tensor G5 chip is what gives Google confidence. After years of experimentation, they've reached a point where having their own processor is no longer a compromise, but an advantage. Faster, more energy-efficient, and more optimized for artificial intelligence than ever before, the Pixel 10 can almost read your thoughts (or at least your Gmail messages) and use them in a conversation at the right moment.
Camera: still queen
If there's one thing the Pixels are known for, it's the camera. The Pixel 10 brings a triple camera to the base model, something that was previously reserved for the "Pro" line. The Pixel 10 Pro and XL boast a brutally improved telephoto lens and a 100x digital zoom that's more science fiction than reality. The Fold proves that foldable phones are no longer a compromise, but a solid piece of technology with IP68 resistance.
Qi2: finally a magnetic Android
Google has made the move that the Android world has been waiting for years - it introduced support for Qi2, i.e. magnetic wireless charging. Although it sounds like Apple MagSafe, this time it is really standardized. Pixel accessories (Pixelsnap) are ready: cases, stands, chargers. Expect a flood of gadgets.
Seven years of peace
The most impressive number of the event? Seven years of updates. In a world where most Android phones are outdated after three, the Pixel 10 promises a lifespan that would almost make a laptop envy it. That means the Pixel 10 will still be relevant to you when the iPhone 20 hits shelves.
Light-obsessed
The Pixel 10 series displays reach up to 3,000 nits of brightness. That's enough to make you wear sunglasses at night. Combined with Android 16 and the fresh Material 3 design, the visual experience will be brighter than ever.
Price and arrival
The Google Pixel 10 starts at 799 $ / (comparable euros), which is surprisingly affordable for everything it offers. The Pro models go higher, but the Fold reigns supreme in the premium segment. Shipping starts in late August, with the Fold arriving in October.
Conclusion: Android has its own “iPhone”
Google Pixel 10 series is no longer an experiment – it’s a manifesto. Google is proving that it can make a phone that’s not just for photography enthusiasts, but for anyone who wants a smart, sustainable and stylish digital companion. The only question is: is this the beginning of Google’s breakthrough, or will Apple turn the game around again? For now – the Pixel 10 series sounds like the best reason to stay on the Android side of history.
