Gucci is no longer the most popular fashion brand. Who overtook her?

Who overtook the Italian fashion house?

They publish their list four times a year on the global Lyst platform The Lyst Index, which brings the world's most popular fashion brands, which take into account several factors: consumer buying habits, brand growth and engagement...

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Now they have presented their data for the third quarter of this year, and the ranking has changed. The Italian fashion house fell from first place to third, and the crown was taken by a super popular brand Off-White. They also made it to the top 5 Balenciaga, Versace and Prada, and for the first time in history, the brand also made it into the top 20 Bottega Veneta, which rose by as many as 21 places. The reason for this sudden success at Lyst is attributed to the new creative director, Daniel Lee. The French brand can also claim great success Jacquemus, which is not yet among the top 20, but climbed as many as 37 places higher. They have also made significant progress Alexander McQueen and Loewe, which were ranked among the top 20 most powerful brands in the world. The full report can be found at lyst.com.