Who overtook the Italian fashion house?
They publish their list four times a year on the global Lyst platform The Lyst Index, which brings the world's most popular fashion brands, which take into account several factors: consumer buying habits, brand growth and engagement...
Now they have presented their data for the third quarter of this year, and the ranking has changed. The Italian fashion house fell from first place to third, and the crown was taken by a super popular brand Off-White. They also made it to the top 5 Balenciaga, Versace and Prada, and for the first time in history, the brand also made it into the top 20 Bottega Veneta, which rose by as many as 21 places. The reason for this sudden success at Lyst is attributed to the new creative director, Daniel Lee. The French brand can also claim great success Jacquemus, which is not yet among the top 20, but climbed as many as 37 places higher. They have also made significant progress Alexander McQueen and Loewe, which were ranked among the top 20 most powerful brands in the world. The full report can be found at lyst.com.
Gallery: the most popular women's products
Paco Rabanne bag 1969
Hudson Jeans Spider
Balenciaga safety clip earrings
Fendi swimwear
Reformation Juliette dress
Pada pouch made of black nylon
Mansur Gavriel sweater
adidas Continental 80 sneakers
Jacquemus Le Chiquito bag
Bottega Veneta sandals
Gallery: the most popular men's products
Nike Tech Hip Pack
Vilebrequin swimwear
Vetements cap
Jeans Amiri Track
Stone Island sweater
Sneakers adidas by Raf Simons Ozweego
Burberry train ticket wallet
Nike Air Jordan 1 Mid SE sneakers
Gucci belt
Moncler Bramant jacket
