Cheers, Heineken! For the courage of a brand that put a lot on the line when it decided to open controversial political and social topics with an ad.
As part of the advertising campaign #OpenYourWorld is a trademark Heineken created an ad that became an online bestseller practically instantly. In it, he confronts people with different political and social views. In the ad, there is no bare skin, beautiful girls and other fun elements of typical advertisements, but a confrontation of differences.
It certainly is exchange of views at beer easier. We can all agree on that without hesitation.
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