H&M continues its tradition of collaboration with renowned fashion houses with the latest H&M X Apfel collection, which pays tribute to renowned fashion designer Iris Apfel. The collection will arrive in stores and online in early 2022.
A fashion house H&M hosted the renowned fashion designer's 100th birthday celebration at New York Fashion Week 2021 Iris Apfel, which has been delighting fashion enthusiasts all over the world with its creations for decades. And there is no doubt that the new collection will also bring excitement and admiration H&M X Apfel.
Iris Apfel, photo: H&MIris Apfel is an entrepreneur, interior decorator, fashion designer and icon, who is famous for her outstanding style, sharp individuality, bold fashion decisions and limitless creativity. It epitomizes the idea that fashion style inspiration can come from anywhere and anyone, regardless of price.
H&M attracted her to collaborate with Iris eccentric style and a strong influence on the fashion community. For many years, Apflova has been inspiring people to be creative, confident in finding their own style of dressing and celebrating individuality. Considered a pioneer in the fashion industry, she is known for her colorful clothes and bold accessories.
Collection Iris Apfel x H&M due to its multifaceted nature, it will be intended for just about everyone. It will include both clothes and a wide variety of fashion accessories.
Key pieces include color-coordinated sets, dresses with floral motifs, bright and vibrant colors and a mix of textures and interesting cuts and patterns. You can complement your outfit with jewelry and other fashion accessories. Many motifs come from the beauty of flora and fauna.
The collection is also based on ecological way of life and love for our planet. All the materials are recycled or obtained from sustainable resources on ethical way.
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"Style is not about spending a lot of money. It's not about what brand you wear, but how you feel when you wear something. Style is about self expression.” says Iris, who wants to bring high fashion to everyone at affordable prices.
