H&M Move is a new brand that is available worldwide from today. Her mission is to bring sportswear to everyone and encourage the whole world and every body to move, regardless of your ability to move.
H&M Move offers a more accessible vision of sport, as it sees it as movement and celebrates the fact that everyone on the planet is already a mover who moves in different ways. H&M Move wants to equip the world with stylish and functional "movement clothes" that will enable exercisers of all abilities and skills to move comfortably and confidently.
moves. For H&M Move sportswear, we want it to become a favorite part of everyone's wardrobe
and not just athletes. We provide a wide range of "movement clothing" in several categories, which are
stylish, functional and incredibly affordable for our customers. Combined with our passion, yes
would everyone and every body move, we are together with our movers, Jane Fonda and JaQuel Knight,
really excited for the journey ahead.
H&M Move is launching a global exercise campaign led by two movers - a fitness icon Jane Fonda and renowned choreographer JaQuel Knight. In the introductory film, Jane Fonda reprises her role as an exercise instructor and invites the world to move. JaQuel Knight joins her in leading this cross-generational workout that celebrates all forms of movement and exercisers—from the highly skilled to the joyfully playful. 40 years after releasing her first exercise video, Jane Fonda continues to work to get people moving.
H&M Move for women and men presents a wide range of "movement clothes" designed for jumping, bending, skipping and movement. The first collection includes various products Move Essentials, including functional T-shirts, lightweight jackets and a wide selection of sports leggings and bras, in addition to products specifically designed for training and running.
A collection is available at the same time H&M Move Monogram, worn by Jane Fonda and JaQuel Knight in the promotional film. The latter includes a range of sportswear with logos and reflective details.
H&M Move will present four exclusive materials that combine innovative designs and complex technologies with a simple naming system. Buyers only have to look at
the name of each material so they understand what it does and how it helps them move. DryMove™ – helps to wick away all the moisture from the skin, so that you are comfortably dry during movement. ShapeMove™ – gives you extra support and has the advantage of not revealing anything when lifting and stretching. SoftMove™ – is extremely soft and provides you with additional support during movement. StormMove™ – protects against wind and rain and breathes regardless of the weather.
All materials affect our planet, from production, use, end of life and disposal. In order to reduce the impact on the environment, the H&M Group aims to have 100 % materials recycled or obtained in a more sustainable way by 2030. Today, H&M Move is almost at 85 %, starting with 99 % recycling all polyester and organic, recycled or BCI-sourcing all cotton it uses in its collections. In addition, H&M Move is strengthening its positive impact by establishing new partnerships that together promote circularity and innovative materials of the future, starting with Fairbrics and LanzaTech starting in 2023.
H&M Move is available from 4 August with collections for women, men and children, which will be available in 2,500 stores worldwide and on hm.com.move.
