Ikea has already crossed the threshold of almost every household and does not need a special introduction, but because it is "at home" also in innovation, it always lends its finger to something new. This time, at the opening of the store in Clermont-Ferrand, France, she set up a vertical apartment, which is actually a climbing wall and which combines climbing holds with her own furniture.
Ikea knows how to make a good advertisement. This time she joined forces with a local communications agency Kill Ben and installed climbing wall, built from a climbing frame and own furniture equipment. In that vertical apartment there is nothing lacking that is found in the horizontal, but while there these pieces serve us for sleeping, sitting, dining, storage, etc., this time they serve as climbing holds and obstacles.
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Vertical scene, which could also be placed in a movie Inception (Origin), has some overhangs and some pitfalls (unruly sheets, rugs, towels, etc.), but with safety rope everything is more the game as a serious test. Still, you don't get to the top with your left hand. But that's why they're there hanging chair and sofa, so that you can rest a little if necessary.
More information:
ubi-bene.fr
