Few brands have won the hearts of Slovenians like the Indian Viki with its chocolate spreads. The cartoon hero returns to fame after more than three decades in an animated image designed by the Statera Agency.
The sweet Indian girl Viki came to life for the first time on the comic master's desk Mikija Mustra, which presented Viki as a mischievous and optimistic hero. A trilogy of comic books and television ads from the 1980s gave the cartoon character of the little Indian a cult status, which the brand will try to revive again in a digitized animated form.
Viki announced his return with a digital campaign based on the pilot episode of his animated adventures. Move this hero to tropical forests of Central America, where he goes on a hunt for chocolate spread made according to the original recipe. Through her adventures, Viki appeals to both the younger and older consumer populations, who often remember the iconic cream spread brand through the prism of nostalgia.
