The renovated and expanded Intersport store BTC City Ljubljana is the largest Intersport store in Slovenia with more than 2,000 m2 of shopping space. The expanded store not only brings an enhanced offer, but more emphasis is placed on product testing, entertainment and an exciting sales experience.
In the running center, customers will be able to pre-purchase tried running shoes, as the correct choice of running shoes is key to preventing injuries during running, and it will also be possible to make custom insoles. Safety in hiking will be ensured by a special person in the hiking department weather room, where customers will be able to test clothes in different temperature conditions. Cycling also got its own upgrade, with a bike service in the works of the established service company Bikehanic.
Electric mobility and sustainability
In the renovated store, Intersport paid special attention to sustainability, with a larger selection sustainable collections and corner for electric mobility, current topics that have strongly marked both the sports industry and other areas of everyday life in the recent period.
It represents an important step forward in the sustainable offer the Green Series initiative, of Intersport's exclusive brands McKinley, Energetics, Firefly, Pro Touch and Tecnopro, which represents a new sustainability standard, according to which the main component of the product must contain at least 50 % of more sustainable materials. The offer of sustainable collections is complemented by all strategic partners and brands.
Intersport also had sustainability in mind when planning the exterior of the new store. It is her trademark green facade, made of real plants, which opens its doors to three floors, where sports enthusiasts can find products from more than 200 sports and leisure brands. With the design of the entrance, Intersport also encourages sustainable habits among its visitors. They installed in front of the entrance drinker, where visitors can refresh themselves and fill their bottles with water. They also promote more sustainable modes of transport, as they have installed in front of the entrance "bicycle station", which is intended for everyone who uses a bicycle as a means of transportation. At the station, they can fill their inner tubes, arrange a minor repair if they need it, and charge their electric bikes.
A new feature in the store is a "lounge" corner where visitors can rest, have a drink or wait for an online order. Connecting the online and physical sales environment and the further integration of sales channels remains high on the priority list of the largest sports retailer in our country.
