Every month we see a new flagship – it seems as if manufacturers are competing to launch the “best phone of all time”. This year we have already seen some stars, such as the Samsung Galaxy S25 Ultra, Xiaomi 15 Ultra and Honor Magic 7 Pro. But the future is no less exciting. If you are currently hesitating about which phone to choose as your next technological companion, you may be tempted by one of the upcoming innovations. So let’s take a look at who is preparing to make a star appearance.
Market smartphones It's no longer just a battle of megapixels and millimeters - it's now about status symbols, fashion accessories and (hands to heart) small computers that can do almost everything except hang laundry. And while it seems like every month a "revolutionary" model arrives, the next few months are really something special. Coming up: the 5 best smartphones of 2025
There are five models on the horizon, each setting new rules for the game in its own way – one with foldable screens, another with AI magic, and a third with a design that would make even the iPhone blush. Below, we reveal what's coming, when, and – perhaps most importantly – whether it's worth the wait. Fasten your seatbelts, we're off to some smart excess.
Samsung Galaxy Z Fold7 and Z Flip7
It comes in the summer when it's hot – and not just on the thermometer.
📅 Expected launch: July 2025
Samsung traditionally introduces its foldable duo in the summer months, and this year is no different. The Fold7 is said to be even thinner (because, apparently, “less is more”), perhaps even with a slightly wider screen – because in life you can’t have everything unless you’re Samsung. The competition in this segment is getting fiercer, so the Koreans are clearly preparing something really concrete.
The Flip7, however, is expected to stay true to its form factor, which isn't necessarily a bad thing—it's Samsung's best-selling flip phone. Both models will likely be powered by a Qualcomm chipset, which means: fast, smooth, and lag-free (unless you decide to run 38 apps at once).
Nothing Phone (3)
When “nothing” means quite a lot.
📅 Expected launch: August–September 2025
Carl Pei and his aesthetically perfected brand Nothing promise something quite different. Transparent design, “glyph” lighting and a minimalist interface – it’s as if your phone came from the future… or from an IKEA catalog. Nothing Phone (3) will be a premium device with Snapdragon, OLED display and AI tricks that should impress even Pixel fans. One of the more anticipated – the top 5 smartphones of 2025.
The bad news? You'll be looking in vain for it in stores in Slovenia and Croatia. The good news? There's the internet and there's courage.
Honor Magic V5
Thin as a sheet of paper – almost.
📅 China launch: July 2025
📅 Global launch: September 2025 (possibly accelerated)
Oppo is indeed Find N5 took the title of the thinnest foldable phone, but Honor has plans for a big comeback. The Magic V5 will probably skip the “unlucky” number four (Asian numerological caution), but it wins on battery – 5950 mAh sounds almost sinfully good. With a top-notch chip and a camera that may take on the magic of the Magic 7 Pro, Honor could cause quite a bit of concern for the competition.
European availability? Let's hope it comes sooner than the leaves of autumn this year.
Google Pixel 10 series
Google doesn't just want to be smart – it wants to be the smartest.
📅 Expected launch: October 2025
The new generation of Pixels It is expected to remain visually similar to its predecessors – so no drama in terms of design. But beware: the new generation of Tensor G5 chipset, developed with the legendary TSMC, promises better consumption, more power and (of course) even more artificial intelligence. Hard to expect on the list: the top 5 smartphones of 2025.
Apple iPhone 17 Air
When Apple says “thin,” they mean really thin.
📅 Expected launch: September 9, 2025
September is coming iPhone 17 Air – supposedly the thinnest iPhone ever. And no, it won't bend in your pocket (we hope). It has the latest A19 chip, a ProMotion display, and just a single 48MP camera – which in Apple's world is enough to still make you a #Pro.
The new energy density battery should mean you'll charge your phone less and enjoy it more. Or, to be realistic, you'll have 10 % more battery before you need to use a power bank again.
Conclusion: Is it worth the wait?
If you're in the process of changing your phone, it might be worth waiting a little longer. The next few months will be a real feast for tech lovers. From foldable screens to transparent cases, from artificial intelligence to super batteries - a generation of phones is coming that is not just smart, but almost too smart.
But if your battery is already at 2 %, maybe you should head to the nearest store anyway... or turn on airplane mode and wait until the fall.
The best smartphones of 2025 – available today
While we're looking forward to the highly anticipated launch of new models in the coming months, impressive smartphones are already available today, combining cutting-edge technology, elegant design, and advanced features. These models offer an exceptional user experience and are a great choice for anyone looking for reliable and powerful devices.
Samsung Galaxy Z Fold6
A foldable smartphone that features a 7.6-inch Dynamic AMOLED 2X display, Snapdragon 8 Gen 3 processor, 12 GB of RAM, and up to 1 TB of internal storage. It supports S Pen, has a triple camera with a 50 MP main lens, and is IP48 water resistant.
Samsung Galaxy Z Flip6
A compact and stylish foldable phone with a 6.7-inch AMOLED display, Snapdragon 8 Gen 3 processor, 12 GB of RAM and 256 GB of internal storage. It is equipped with a 50 MP main camera, a 4000 mAh battery and is water resistant according to the IP48 standard.
Nothing Phone (2)
A smartphone with a unique transparent design and Glyph Interface backlighting. It offers a 6.7-inch LTPO OLED display, Snapdragon 8+ Gen 1 processor, 12 GB of RAM and 256 GB of internal storage. It is equipped with a 50 MP dual camera and a 4700 mAh battery.
HONOR Magic4 Pro
A smartphone with a 6.81-inch display, Snapdragon 8 Gen 1 processor, 8 GB of RAM and 256 GB of internal storage. It offers a triple camera with a 50 MP main lens, a 4600 mAh battery with 100 W fast charging and is water resistant according to the IP68 standard.
Google Pixel 9
A smartphone with a 6.3-inch Actua display, Tensor G4 processor, 8 GB of RAM and 256 GB of internal storage. It is equipped with an advanced camera, 24-hour battery life and the latest Android operating system.
Apple iPhone 16
A smartphone with a 6.1-inch Super Retina XDR display, A18 chip, 128 GB of internal memory and a 48 MP main camera. It offers improved battery life and runs the latest iOS operating system.
Last updated 2025-06-07 / Affiliate links / Photo source: Amazon Product Advertising API
