The Swedish company FOREO presented its latest, innovative design: the ISSA toothbrush. It is the first complete redesign of a toothbrush, yet the product we use every day has not changed its shape drastically since 1954.
ISSA, an electric toothbrush that focuses on form and function, is revolutionary in three areas: using a new material, silicone, new functionality and a new design. The material is very soft and extremely gentle in contact with the teeth and gums, and the brush is easy to clean and very hygienic. Due to its mobility, it also reaches hard-to-reach parts of the mouth. The battery lasts up to 365 uses, and when the battery is empty, it is easy to charge.
READ MORE: The toothbrush with which we cannot lie to the dentist
At first glance, it could be mistaken for a mascara, but wait a little, maybe soon we will all swear only to Issa and copies like it.
See more photos of the new invention in the gallery
