H&M is pleased to announce the arrival of its new swimwear collection for summer 2021. Their most sustainable swimwear collection to date, H&M's summer collection, made up of sustainably sourced fabrics, aims to change the way women feel in swimwear. The confident pieces of this collection bring a sense of warmth and calm to today's noises.
H&M's sustainable swimwear collection for 2021 captures beautiful feminine power and focuses on bold, form-fitting silhouettes that celebrate all bodies and all forms. Classic and feminine pieces are made from recycled polyester, produced from textile waste and recycled bottles. In addition to breaking into sustainable production, these swimwear will be available in the online store up to EU size 50, and in physical stores to EU 46. The Summer 2021 swimwear collection will be available in-store and online in most markets from early June.
The promotional film, shot in Los Angeles, is dedicated to women who face public opinion on a daily basis, and features a model in the lead role Paloma Elsesser. To drown out the noise, Elsesser dives underwater and finds strength in the silence there, only to return even more determined when they join her Nouri Hassan, Bintou Sillah, Yumi Nu, Shawn Lakin and Tana Gunn. The compelling film is made with the famous Depeche Mode song "Enjoy The Silence" in a new version performed by the American singer Fousheé.
