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JBL Authentics: Retro design meets modern technology

The dual voice assistant Alexa and Google Assistant come together under the same roof

JBL Authentics
Photo: JBL

At the recent IFA tech trade show in Berlin, JBL unveiled its latest line of Authentics speakers. When we think of the future of smart homes, we probably imagine communicating with different voice assistants using one device. Well, JBL has done just that with its new JBL Authentics series.

In a world where technology is constantly changing, JBL has hit the nail on the head with its latest series of speakers JBL Authentics. Not only are these speakers visually appealing with their retro 70s design, but they also bring something we haven't seen before - two voice assistants in one speaker.

Imagine Alexa playing your favorite 80s playlist and then your roommate asking Google to stop it. With JBL Authentics, this is possible. Not only that, the two assistants are "aware" of each other, enabling features such as controlling timers and music, and knowing when to let the other do the talking.

Photo: JBL
Of course, this is only the tip of the iceberg. The JBL Authentics series offers a superior sound experience with Dolby Atmos, Bluetooth, Ethernet and Wi-Fi connectivity. With a retro design inspired by the legendary JBL L100 speaker from the 70s, the Authentics series combines JBL's rich history with a modern twist.

But wait, it doesn't end here. JBL Authentics is made from 100% recycled fabric, 85% recycled plastic and 50% recycled aluminum. Available in black from September 15, 2023 on JBL.com in FSC-certified paper packaging printed with soy ink.

In a world where a new smart speaker seems to come out every day, JBL Authentics definitely stands out. Not only for its unique retro design, but also for its ability to combine two of the biggest voice assistants on the market into one device. And if this is the future of smart homes, then we're definitely excited.

Photo: JBL

Prices and availability

JBL has not skimped on incorporating the latest technology into its series JBL Authentics, which is also reflected in the prices. The Authentics 200 is available for $329.99 $, while the more rugged Authentics 500 costs $699.99 $. For those looking for portability, there's the Authentics 300 for $429.99 $, which boasts a built-in battery that lasts up to eight hours.

For all of you who can't wait to try these speakers, we have good news. The JBL Authentics series will be available in Europe from September 15, 2023, and in North America two days later on September 17. All speakers will be available on the official website JBL.com.

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