Jeans are back in the limelight. After several years of experimenting with different cuts and materials, fashion is returning to proven classics. From street styles to catwalks, jeans are everywhere. What brought them back and why are all the "cool" people wearing them now? Let's delve into this sudden turn of fashion trends.
Jeans, that simple piece of clothing that almost everyone has in their closet, have recently become an inevitable part of their wardrobe. Although they were overshadowed for a few years by bolder cuts such as wide-leg trousers and pleated designs, they are now back on top. Fashion circles have announced: jeans are back!
You've probably noticed too - lately, all the most fashionable people, from fashion icons to street stars, have rediscovered jeans. On red carpets, in the best cafes, at evening parties or even at fashion shows - everyone wears this timeless piece of clothing. Jeans have become a symbol of current collective fashion, which combines comfort, classicism and resistance to too fast fashion changes.
Over the last decade, we've seen an explosion of different types of pants - from pleated pants, wide-cut pants to unusual materials. But as it turns out, it got tiring. The rapid changes fueled by platforms like Instagram and TikTok have left even the most fashionable of individuals exhausted. Cool pants have become a symbol of "trying to be cool", and anyone who still follows this trend today comes off as trying too hard. Jeans, on the other hand, are stable, simple and always in fashion.
Fashion stylists and denim enthusiasts confirm this. One of the most popular stylists, Mac Huelster, recently said, "Pants flap too much in the wind." This statement, although amusing at first glance, perfectly captures the point - jeans are durable, hold their shape and do not conform to every trend. No matter how hard the winds of change blow, jeans remain.
So what's going on? Why are jeans suddenly everywhere again? It's part of the collective fashion consciousness - when we all simultaneously feel the need for something that gives us a sense of stability in an ever-changing world. Recent fashion weeks around the world have featured a lot of denim looks. From red carpets where celebrities have worn different jeans designs, to the latest collaborations with renowned brand Levi's, which has just launched a new line in collaboration with Beyoncé. Even fashion giants like Valentino put simple jeans and sweater combinations on their runways.
For fashion connoisseurs, going back to basics makes sense. After years of excessive experimentation and being overwhelmed with the ever-new "must have" pants, denim is the one that brings just the right amount of simplicity and timelessness. As Steff Yotka, Head of Digital Content at SSENSE says, “The best people sense the smallest winds of change. That's why the coolest people are in jeans.”
Jeans are not just clothing, they are a symbol of resistance to fads. Although they are constantly present, they appear again and again as a fashion staple. So, if you're still thinking about going back to jeans, now is the time. And don't forget - jeans never go out of style.
