Jeep unveiled seven concepts at this year's Moab Easter Safari that draw on the past. All of them are Wranglers and Gladiators - no sign of the electric Recon and Wagoneer S models.
Forget the future – this year Jeep decided not to show where it is going, but where it comes from. At its 59th edition Easter Jeep Safari events in Moab, Utah, instead of visions of an electric future, it unveiled seven concepts that would fit perfectly in the parking lot of a 90s blockbuster. There's no electric Recon or Wagoneer S among them—just full-blooded retro Wranglers and GladiatorsBut hey, who needs the silence of electric motors when you have Grimace purple paint and 40-inch off-road tires?
Jeep Rewind Concept: 90s MTV on four wheels
If someone told you that Jeep was collaborating with Nickelodeon, you would have thought so after seeing the concept. Rewind You might even believe it. It's a two-seat, roofless, doorless Jeep Wrangler, dressed in "Grimace Purple" and featuring graphics reminiscent of 1993 TV commercials. The interior? Fabrics that would be right at home on your great-aunt's California sofa.
Under the hood is a standard 2.0-liter four-cylinder turbocharged gasoline engine with an 8-speed automatic transmission - no manual option, which is a bit of a shame. The engine develops 270 horsepower (201 kW) and 400 Nm of torque. It may not be the most powerful Wrangler ever, but it is one of the coolest.
Jeep Bug Out 4xe Concept: Minimalism for Modern Nomads
If you are tempted by wilderness expeditions but don't like carrying 3 tons of equipment, then it is Bug Out 4xe exactly what you're looking for. Based on the 2025 Gladiator, it has a four-inch higher roof, a special roof extension and aluminum doors. There's room in the back for extra batteries and ultra-light camping. It also features a 12-inch rear body extension and a rear tube bumper to keep exit angles from suffering.
Wheels? 37-inch BFGoodrich KM3 on Forgeline rims. The bed is flat and padded for sleeping in a hammock. Luxury? No. Functionality? Absolute.
Wrangler 4xe Rubicon Sunchaser: Sun, leather and room for everyone
Sunchaser is designed for those who want to take half of their garage with them – including a folding grill and SUP boards. It has special external storage boxes, rotating LED camping lighting and a roof rack for additional equipment. Inside, there is two-tone leather and leather seats – ideal for long journeys in comfort.
Jeep Convoy Concept: The Return of Military Style
One of the more interesting Jeeps is undoubtedly Convoy, a military-inspired Gladiator Mojave with a retro soul. It has a 1960s Gladiator-style upright nose, a military green “Ghost Ops” paint job, and canvas doors and roof. Tires? 40-inch BFG Krawler. It’s also equipped with a winch that can pull 12,000 lbs (5,443 kg). This is not a “mall crawling” concept.
Blueprint Concept: Mopar catalog on four wheels
Are you curious about what you can buy for your Wrangler? Jeep Blueprint It has over 35 accessories: snorkel, tube doors, 5 cm lift, steel bumpers, protective strips... All in Mopar Blue. Although it looks like a Transformer from a Lego set, there is no doubt that it is ready for all terrains.
JEEP J6 Honcho and High Top Honcho: When history repeats itself
Both Honchas draw from the past, but with different approaches. J6 Honcho It's a two-door pickup truck, derived from the Rubicon, with a six-seat bed and retro two-tone paint. There's a triple light mount in the front and a spare tire rack in the back—perfect for nostalgic enthusiasts.
High Top Honcho is a refresh of last year's concept. Painted in retro 70's colors with white 40-inch BFG K03 tires and AccuAir air suspension, it acts as a restomod for fans of off-road classics.
Conclusion: Jeep remains true to itself – and its customers
While many expect Jeep to build its future on electric vehicles (as with the Wagoneer S and Recon), this year it decided to take a different approach – showing off its tradition. And honestly? It suits it very well. The Easter Jeep Safari has always been an event for serious enthusiasts, and this year's concepts do not disappoint.
The absence of electric models is nevertheless significant. At a time when the competition (Ford, Rivian, Tesla…) is stepping hard on the e-polygon, Jeep is (mentally) slowly testing the terrain – literally. And while it’s not revealed how much each of these concepts would cost (if they even went into production), they’re all a reminder that Jeep still understands what “iconic SUV” means. But we’re sure that for the 60th anniversary of the event next year, there will be a little more… electricity in the air.
What about you? Would you choose a retro Gladiator with 40” tires or a quiet electric Recon?
