The latest advertising campaign of the French fashion house is enhanced by the website, which presents exceptional pieces of the new collections through interactive fantasy scenes.
It all starts with an invitation from a British icon, David Bowie and models Arizona Muse, which is inspired by of the film Labyrinth leave to the Venetian mists of masked dancing. Together, you then embark on a journey through the individual picture books, which interactively reveal hidden pieces of the collections with short descriptions and at the same time stimulate your imagination. So with heels in the look of snakeskin, a little black bag Vivienne LV and famous Algeria 70 suitcases go on a hot air balloon flight. You meet a charming man in the great room Bowie with Tambour Evolution wristwatch. And you wonder where the dreamy Arizona is looking at on the baroque balcony with the resting woman Monogram of Idyllen on the wrist. Louis Vuitton thereby offering a unique experience and writing a new story of fashion marketing.
More information at:
www.louisvuitton.com
