If you've ever dreamed of having your own personal stylist to advise you on what to buy, now that dream job has been outsourced to AI. Financial technology platform Klarna has developed an advanced shopping assistant that uses the power of OpenAI's artificial intelligence models. Instead of a classic keyword search, shopping with Klara will be like chatting with a friend who knows you like the back of his hand and knows what you want. Now we have an artificial intelligence that will do the shopping for you.
We have shopping AI. Klarna has designed its latest feature to make it easier for the user to shop in a completely new way - by talking. Are you in a dilemma between two shoe models? Enter your preferences as you would share them with a good friend, and the AI will quickly prepare a list of products that best match your preferences. Let's say you're looking for a certain jacket in red with as many positive reviews as possible - AI will take care of finding the best options, monitor prices and recommend any other bargains. Yes, chatting with AI can be surprisingly productive!
AI as your personal stylist and shopping guru
The Klarna assistant goes one step further. Based on your past purchases and the preferences you've expressed, it will automatically suggest things you might like. For example, if you buy a new coat every year in September, Klarna will remind you of your favorite brands and colors at just the right time. Do you like a minimalist style or do you prefer wild colors? The AI will know this and will not offer you things that are not suitable for you in any way.
Are you one of those people who do a thorough inspection before every purchase? Klarna will compare products based on price, quality and reviews - so you don't have to. And if you have no idea what to wear to your next event, Klarna will prepare a complete list of the clothes or accessories you need. Whether it's a business meeting or a weekend escape to nature, Klarna takes care of you.
What does cooperation with OpenAI mean?
For the operation of this conversational assistant, Klarna collaborated with OpenAI, one of the leaders in the field of artificial intelligence. The model has been trained on more than 5.6 million products, so the assistant knows exactly what the current prices are, where discounts are available and what the delivery conditions are. This means that the chance that the assistant will give wrong information is minimal. AI is also helping with customer support, where it has replaced as many as 700 agents and handled over 2 million conversations in just a few weeks!
David Fock, Chief Product Officer at Klarna, says: “With this AI, we are challenging the e-commerce giants that have dominated the market for too long and stifled innovation. By combining the intelligence of LLMs, a rich database and our intuitive user experience, we have created a completely new way of shopping – chatty, personal and incredibly easy.”
AI shopping is here – and the future is bright
Klarna is not the only one venturing into the world of AI shopping assistants. Amazon has previously introduced Rufus, a chatbot that offers a similar service. But Klarna believes that it can stand out from the crowd with its flexibility and personal approach. In any case, it seems that AI shopping will become something completely everyday in the future. Klarna has proven that technology is not only the domain of giants, but that even younger players can create innovative, user-friendly solutions.
And you? Are you ready to test your new shopping assistant and let AI help you with your next fashion venture? Who knows, it might even save you a few euros and a lot of nerves!
