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Laffite Automobili Atrax HyperSUV: the new type of supercar is the electric SUV

Laffite Automobili Atrax HyperSUV
Photo: Laffite Automobili

The Laffite Automobili Atrax HyperSUV, Laffite Automobili's masterpiece, redefines the luxury off-road driving experience, combining superior electric performance and elegant design to deliver unmatched power, style and versatility.

Laffite Automobiles, the Turin-based startup founded by Pascal Cohen and Bruno Laffite, unveiled the game-changing electric HyperSUV at the Formula 1 Grand Prix in Miami last year, creating a new segment. Designed by Giorgetto Giugiaro and Fabrizio Giugiaro of GFG Style, the Laffite Automobili Atrax HyperSUV is proof of the ultimate fusion of off-road performance and hypercar-level performance.

Atrax that draws power from the stunning 1,167 horsepower (869 kW) dual electric motor, reaches 0-100 km/h (0-62 mph) in just 3.8 seconds and boasts top speed 240 km/h (150 mph). The high-performance battery ensures an exceptional range 439 km (273 miles), with fast charging from 20 % to 80 % can be achieved in just 22 minutes. The muscular shape of this HyperSUV is accentuated by strikingly wide wheel arches, complex side skirts, streamlined doors, oversized tires and an innovative movable rear diffuser.

Photo: Laffite Automobili

Laffite Automobili Atrax HyperSUV is the first of its kind to use a central carbon monocoque chassis that offers increased strength and stiffness. Along with advanced double wishbone suspension and Pirelli Scorpion ATR tires, this vehicle is designed to tackle the toughest terrains. The interior features a racing 2+1 seating arrangement with a fixed driver's seat for an authentic racing feel.

Laffite Automobili Atrax HyperSUV
Photo: Laffite Automobili

Atrax, which is available in both a rugged off-road version and a more stylish version Starved, is adapted to any driving environment. With only 26 units, intended for production, exclusivity is guaranteed. Deliveries are expected to begin in March 2024, with prices starting at 1.690.000 $ (approximately €1,573,000 at the current exchange rate).

Photo: Laffite Automobili

Laffite Automobili Atrax HyperSUV joins the models Porsche 911 Dakar and Lamborghini Huracán Sterrato and sets a new standard in the rapidly growing market of high-end off-road super sports vehicles. Laffite Automobili's bold vision is poised to reshape the automotive landscape, offering a unique blend of raw power, luxury and off-road prowess in an electric package. Don't miss the chance to witness history in the making with a revolutionary Laffite Automobili Atrax HyperSUV.

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