For the past few years, the Lancia brand has been a pale shadow of the car manufacturer that years ago produced cars that were admired by many. The 116-year-old car brand has now unveiled a new logo and concept that indicates the brand's design language in the future.
Lancia Pu+Ra Zero the concept will serve as design inspiration for cars that will come out of the Italian Lancia factory in the future. The name of the concept is made up of the words ʺpureʺ (pure) and ʺradicalʺ (radical). The aim of the designers in the case of the concept was to combine the gentle rounded lines of the models Aurelia and Flaminia, with sharper model lines Stratos and Delta.
The front of the Pu+Ra concept and the ʺYʺ-shaped headlights. At Lancia, the shape was called the cup, and only this will find its place on future Lancia models. The round taillights were inspired by the Stratos model, and the same kind of lights will be seen on the upcoming new Ypsilon. The concept model does not have an interior, but they only imagine it inspired by the lines of renowned Italian furniture. In the future, they will use simple shapes and different colors of the materials used for the interior.
The new Lanci Ypsilon will be the first model to carry it redesigned logo Lancia. The design of the renewed logo originates from the logo that Lancia began to use in 1957. In the future, Lancia plans to introduce a new model every two years, starting in 2024. From 2028, will be available purely electric Lancias.
