Lego has embarked on an interesting project where Lego enthusiasts can publish their idea on a special website and if it is selected, his Lego bricks will go into mass production.
lego.ideas.com is the name of the platform on which users can inter between the ages of 13 and 18 post ideas about what they think legos would be interesting for serial production and based on the announcement, they then have a year to achieve 10,000 supporters.
If they actually succeed in this during this time, then at Lego they determine the parameters necessary for production and start mass production of Lego bricks and only put them on sale.