How does a cosmetics company test the resistance of waterproof mascara? To make us cry, of course. And that's exactly what the L'Oréal brand did in its latest campaign "The Waterproof Experience", inviting 100 women to watch the emotional film Titanic.
Cosmetic house L'Oréal this time she decided on a bolder campaign. With help McCann Mexico invited 100 women to watch the film Titanic.
Before the film, the women were made up with waterproof mascara by beauty experts at the cosmetics house L'Oréal and photographed them. After watching the film, which obviously brought quite a few tears to the cheeks, the women were photographed again and compared the before and after photos, which proven effectiveness new L'Oréal mascaras and women were just as beautiful as at the beginning.
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