Swiss brand Luminox redefines the concept of an outdoor watch with the Bear Grylls Survival Land 3710 model - lighter, more durable and brighter than ever before.
When the US Navy SEALs were looking for an official watch for extreme conditions in 1992, they chose not one of the old Swiss giants, but the young brand Luminox. Their model 3001 passed military tests and proved that it was a tool, not a decoration. Since then, Luminox has built its identity on durability, function and continuous visibility - qualities that are now embodied in the latest model Luminox Bear Grylls Survival Land 3710.
The result of over thirty years of technical development and collaboration with legendary adventurer Bear Grylls, the watch is a logical continuation of the “Never Give Up” philosophy – not only in name, but also in materials, design and durability.

Luminox Light Technology (LLT): the light that never goes out
Every one Luminox Bear Grylls Survival Land 3710 watch carries the heart of the LLT (Luminox Light Technology) technology that has become the brand's hallmark. Instead of a conventional coating that only glows for a few hours, LLT uses microtubes made of borosilicate glass filled with gas that automatically emits light - no charging, no external energy sources. The light lasts up to 25 years, meaning your Luminox 3710 just as bright after two decades of use as on the first day.
This technology was one of the main reasons the US military chose Luminox as its official supplier. Visibility in total darkness is not an optional feature – it is essential for survival.


CARBONOX and ALUMI-NOX: materials that push the boundaries
Luminox already impressed with CARBONOX material years ago, a carbon composite that is six times lighter than steel and three times lighter than titanium. But now a new generation is coming – ALUMI-NOX, the aluminum alloy that drives the brand's future.
ALUMI-NOX is the highest aircraft grade aluminum (AAA aerospace grade) with a special hard anodizing, the same as military components. Model housing Bear Grylls Survival Land 3710 It is three times lighter than steel, but more than 20 times harder, with a surface hardness of approximately 250 HV. The material is resistant to corrosion, extreme temperatures and mechanical damage – the perfect choice for those who really use their watch in the field.
At the same time, ALUMI-NOX allows for design freedom. Since it can be anodized in a variety of colors, Luminox also introduces new aesthetic possibilities – from earthy tones to the tactical gray and beige combination that characterizes the model. Luminox Bear Grylls Survival Land 3717.
Bear Grylls Survival Land 3710: designed for extremes, worn every day
A new one Luminox Bear Grylls Survival Land 3710 collection (ref. 3716 and 3717) is the embodiment of Luminox's philosophy: a watch should outlive its owner. The ALUMI-NOX case measures 43 mm and is only 12.4 mm thick, providing the ideal balance between robustness and comfort.
The design is based on the terrain – textured brown and beige dials with orange accents, a red minute hand and a signature orange crown. On the case back, you will find the engraved motto “Never Give Up”, which Grylls wears not only as a slogan, but as a life motto.
The watch is powered by a Swiss quartz movement. ROUND 515 With a five-year battery life, water resistance to 100m and LLT for constant night vision, the watch is lightweight yet tough, ready for snow, water, sand or the urban jungle.
Why the Luminox 3710 is changing the definition of a field watch
Field hours (so-called field watch) were born from military needs – clear dials, robust cases and uncompromising reliability. But today's world demands more. A watch must be functional, but also elegant.
Luminox Bear Grylls Survival Land 3710 realizes this new paradigm: rugged as a tactical tool, yet sophisticated enough for everyday wear. LLT provides lightness, ALUMI-NOX provides strength and lightness, RONDA provides precision – the result is a watch that can do whatever its owner can do.

Luminox's future: the light that leads the way
With presentation Luminox Bear Grylls Survival Land 3710 and introduction ALUMI-NOX Luminox reaffirms its status as a technological pioneer among Swiss brands. Rather than copying the past, they create the future – with materials that survive everything and a philosophy that takes light literally.
This is not just a watch for collectors or adventure lovers. This is a watch for those who have no excuses in life. A watch for those who never give up.
Luminox Bear Grylls Survival Land 3710 – when innovation, courage and Swiss precision meet on the wrist.





