Google is unveiling the Pixel 10 series on August 13th at its "Made by Google 2025" event, including the Pixel 10 Pro XL 2025. This model doesn't bring a revolution in design, but a smart upgrade of already established solutions: a brighter screen, the first all-Google Tensor G5 chip, more powerful AI features, and improved videography. The Pixel 10 Pro XL seems to be aimed at those who want the best, without unnecessary experimentation.
The summer of 2025 will be hot – and not just because of climate change. Google is preparing to launch the Pixel 10 series – at an event – Made by Google 2025, including the new flagship: the Pixel 10 Pro XL. If you were hoping for a bold design twist, as if Pixel meets origami – we have to disappoint you right away. In terms of design, almost everything remains the same. But under the hood, there are many reasons to be excited.
Design and display: Why fix something that works?
The 6.8-inch screen remains – which means you’ll still need two hands or a very skilled little finger. But the welcome news is a brighter screen, which is said to exceed the already strong 2469 nits. This means you’ll be able to watch TikTok even with your face turned towards the sun. The minimalist design and legendary horizontal camera remain – Google is clearly betting on recognition.
Tensor G5 processor: The first non-Samsung chip
The biggest leap is happening where you can't see it - inside. The Tensor G5 will be Google's first chip to be manufactured by TSMC using advanced 3nm technology. Lower power consumption, higher performance and - finally! - the ability to last a whole day without having to look for a power outlet. More important, however, is the advancement in artificial intelligence: the new chip promises personalized suggestions, smarter communication and AI that can do more than just suggest emojis. We will experience this at the Made by Google 2025 event.
Camera: Video gets its five minutes
If you're a Pixel fan because of the camera, you're not alone. This year, the Pixel 10 Pro XL is really betting on video. It will retain the 5x optical zoom, but will add features like Night Sight Video, Video Boost, and Super Res Zoom Video. Simply put: better videos at night, less shake, and more zoom without losing quality. All of this is said to be powered by artificial intelligence, which allows for on-device video editing.
Android 16: Small changes, big consequences
The Pixel 10 Pro XL will be the first to run Android 16. Don't expect any drastic visual changes, but underneath the surface, the new version of the system is expected to bring improved performance and stronger integration with AI. That means personalized experiences based on your routine, location — and even your mood. Android 16 may not be able to make coffee yet, but it can tell you when you should drink it.
When is it coming? At the Made by Google 2025 event
The Google Pixel 10 Pro XL will be officially unveiled on August 13th, with pre-orders starting the same day. Shipping and in-store sales are expected to begin on August 20th. That means you'll be able to try out the new device before Apple's fall offensive.
Who is the Pixel 10 Pro XL for?
If you have a Pixel 6 or 7, the upgrade is almost a given: more performance, a better camera, AI magic, and probably a longer battery. But if you already have a Pixel 9 Pro (XL), the decision is harder. The new processor and video features might convince you, but without the design surprises and bigger cameras, you'll have to decide based on your own priorities.
Conclusion: The evolutionary Pixel that promises a video revolution
Google isn't reinventing the wheel with the Pixel 10 Pro XL - it's replacing it with a better heater. It's betting on proven solutions and smartly upgrading them. If the Tensor G5 lives up to its promises, and if the video features really reach a new level, then the Pixel 10 Pro XL won't just be another good phone. It could be the best Pixel ever. But we'll have to wait for Made by Google 2025.
