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Matchbox: popular toy cars celebrate 70 years

Matchbox 70th Anniversary / Photo: corporate.mattel.com

Matchbox cars, one of the most recognizable car toy brands in the world, is celebrating its 70th anniversary. To mark the occasion, Matchbox released a new line of toy vehicles made from recycled zinc.

Company Matchbox was founded in the UK in 1953 and has since become automotive synonymous with generations of children. The brand is a constant presence in the toy market and offers a wide range of vehicles, from sports cars to construction trucks, that have delighted both children and adults.

In honor of your own 70th anniversary Matchbox has taken a step towards sustainability by including recycled zinc into the production of their toys. Recycled zinc is a durable, long-lasting material that reduces the carbon footprint of production and helps conserve natural resources. The new line of vehicles includes a range of popular models including sports cars, fire trucks and construction vehicles.

Matchbox 70th Anniversary; Photo: corporate.mattel.com

Matchbox's commitment to sustainability doesn't end with its toys. The company is also taking steps to reduce its carbon footprint in other areas, such as packaging and shipping practices. With this, Matchbox demonstrates its commitment to a sustainable future for the planet and future generations. Anniversary models will be available gradually throughout the year 2023, and for an individual instance it will be necessary to deduct approx 3 euros.

The most popular models of Matchbox cars

Last Updated 2024-08-07 / Affiliate Links / Photo Source: Amazon Product Advertising API

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