Mattel has announced that it will release 14 new Barbie dolls, but they will not be classic Barbies, but women who shaped history. With this, they want to pay tribute to the work, achievements and activism of women.
14 new dolls, which he will release Mattel, will be so in image historical figures (Frida Kahlo, Amelia Earhart, Katherine Johnson) as well as in the image icons of sports, art, journalism and mathematics. Each doll will be equipped with information about the person.
"Girls have always had the opportunity to play different roles with barbies, and these dolls had various occupations. So we're excited to show them real-life idols and remind them that they can be whatever they want to be," she explained. Lisa McKnight.
Sports legends include the American snowboarder Chloe Kim, a British female boxer Nicola Adams and a Chinese volleyball player Hui Ruoqi. There is no exact release date yet, but the price for one doll will be approx 30 euros.
This is not Mattel's first attempt to support women. He presented last year the first doll with a hijab, and in 2016 they presented the barbie s three different bodies. A year earlier, they released 23 new dolls with different skin tones, hairstyles, dresses and flat feet.
Otherwise, inspiring women has recently been a popular topic among toy manufacturers. It was last year LEGO announced that he would be releasing a set Women of NASA, where 4 minifigures will represent pioneers from NASA. Katharine Johnson was not included due to licensing issues.
Gallery - Mattel with new barbies in the image of historical figures
More information:
barbie.mattel.com
