Mercedes-Benz has proven once again that innovation is at the core of its brand by announcing a groundbreaking partnership with Boosteroid, the world's largest independent cloud gaming provider, at Gamescom 2024. This collaboration promises to completely transform in-car entertainment, with more than 1,000 premium games directly accessible via the MBUX infotainment system in Mercedes-Benz vehicles.
Imagine playing popular games like Fortnite or Sea of Thieves, right from the comfort of your car seat. Yes, you read that right. Mercedes-Benz, in an effort to combine luxury with modern technology, will allow drivers and passengers to indulge in gaming while the vehicle is parked. This new functionality, integrated into the third generation of the MBUX system via the MBUX Entertainment Package Plus, will turn your car into a personal arcade on wheels.
Boosteroid's app, which will be available through the car's App Store, will be available in Europe, North America and South America by 2025. Users will be able to connect their Bluetooth game controllers or smartphones and immerse themselves in a vast library of games, from casual to triple-A titles. This move not only satisfies the growing number of gamers, but also puts Mercedes-Benz at the forefront of digital in-car entertainment.
Magnus Östberg, Chief Software Officer at Mercedes-Benz, emphasized the strategic importance of this partnership: “A cloud-based approach to gaming is the ideal way to bring triple-A games to our customers and gaming enthusiasts. This is a clear demonstration of how we continue to develop MBUX to meet the expectations of our customers.
As cloud gaming continues to gain momentum – it is predicted that by the early 2030s, 90 % gamers will prefer cloud platforms – Mercedes-Benz's timely collaboration with Boosteroid puts the company at the forefront of this trend. The future of driving, it seems, is no longer only about transportation from point A to point B, but also about the experiences you can enjoy along the way. Whether you're waiting for a friend or resting during a long journey, your Mercedes-Benz will soon become the ultimate gaming station.
For those who want to experience this innovation first-hand, visitors to Gamescom can try out the new functionality at the SK Gaming booth, where a Mercedes-Benz E-Class with the system installed is available.
This is just the beginning, which could mean a big shift in the perception of fun in cars, as the road ahead becomes not just a journey, but also an adventure.
