To mark its centenary, Bang & Olufsen presents the boldest version of its iconic speaker – the stripped-down Beolab 90 Titan Edition, where raw aluminum, 18 hand-crafted speakers, and 8,200 W of power create a sound sculpture for the elite.
Bang & Olufsen did not introduce a new model for its 100th anniversary, but an even more exclusive version of the already legendary Beolab 90 Titan Edition reveals the construction, technology and obsessive precision that are usually hidden under acoustic curtains - as if the speaker were exhibited in a modern art gallery.
An icon that already pushed the boundaries of what was possible a decade ago
When Bang & Olufsen celebrated its 90th anniversary in 2015, it introduced the Beolab 90 loudspeaker – the result of eight years of development and one of the most advanced audio devices ever. With technologies such as digital signal processing, room-based sound and intelligent directional control, the Beolab 90 became a high-end reference.
The company's centennial brings something less predictable: Beolab 90 Titan Edition, a tribute to a decade of innovation and a new interpretation of the same masterpiece. This time it's not about evolution, but about revelation.
Atelier: where exclusive becomes even more exclusive
Titan Edition comes from B&O Atelier program, where products are transformed into ultra-rare, personalized pieces of art. If anyone thought the standard $211,800 for a pair of Beolab 90s was the height of prestige, the Titan Edition will easily convince you that the bar can always be higher.
The biggest difference? No more acoustic blankets.
The construction is exposed down to the last detail. We see all 18 hand-crafted speakers, a precisely machined aluminum frame and millimetre-perfect surfaces that remain hidden in the regular version.
Aesthetically, the effect is almost theatrical: like looking at an anatomical model of a speaker – with Scandinavian elegance.
When a speaker meets a volcano
The Titan Edition body is made of 143 lbs (65 kg) heavy aluminum, which the craftsmen have processed with sandblasting with crushed volcanic rockYes, you read that right – the speaker literally “survived a volcano.” The result is a texture that combines the rawness of the mineral with the cool aesthetic of metal.
The top cover is cut from a single piece of aluminum, in a process that takes 12 hoursThe grooves around each speaker are not random – they are shaped like sound waves, as if the speaker were displaying its own frequencies in a static form.
Even the details carry the story of the centenary: engravings on the screws, inscriptions next to the speakers, and subtle lighting elements that create an almost mystical glow through the perforations.
Technologically, it remains the king among speakers
Although the Titan Edition impresses with its aesthetics, the core does not change: the Beolab 90 remains one of the most powerful speakers in the world.
Inside it works:
• 18 speaker units
• Total power 8,200 W
• Advanced DSP
• Beam-forming sound direction
• 360-degree sound profile
• Space compensation
This means the speaker can switch from extremely directional sound – ideal for audiophile listening – to a fully spatial 360-degree sound embrace for company or evening parties.
The technologies that B&O first introduced in the Beolab 90 are now found in the Beolab 50, Beolab 28, Beosound Theatre and even the Beoplay H100 headphones. This speaker is not just a product – it is the foundation of the company's modern philosophy.
Specifications: for those who like to read fine numbers
Model: Beolab 90 Titan Edition
Speakers: 18 hand-crafted units
– 7× 30 mm tweeters
– 7× 8.6 cm midrange drivers
– 3× 21 cm subwoofers (side/rear)
– 1× 26 cm front subwoofer
Total power: 8,200W
Material: aluminum, sandblasted with volcanic rock particles
Technology: DSP, beam-forming, room compensation, 360° sound field
Special features: 12-hour machining, engravings, optical effects
Series: severely limited (B&O did not disclose the number)
Price? Probably more than a luxury car
Bang & Olufsen prices for Titan Edition It hasn't announced a price yet, but considering the base price of $211,800 for a standard pair of Beolab 90s, we can safely expect the Titan Edition to reach a new level of prestige. Customers will be able to order it exclusively through Atelier services, which means a personalized process that further enhances exclusivity.
The Titan Edition is the first of five special models the company will introduce in honor of its centennial.
Below the line_ Beolab 90 Titan Edition
Beolab 90 Titan Edition is a speaker that transcends the category of audio equipment. It is an architectural object, a technological achievement and an artistic statement of what 100 years of innovation means. Brutalist, luxurious and completely uncompromising – this is Bang & Olufsen at its most confident.
